The flood of information about Artificial Intelligence (AI)—including its use in marketing—can be overwhelming. This Martech Chat offered insights on implementing AI right now to improve marketing efficiency and performance across your organization.
February 23, 2024 – Marketing leaders Tommi Marsans of Verizon Business Group and John McElhenney of Iterativ.ai helped our audience cut through the clutter of information on Artificial Intelligence (AI) to focus on the most important things marketers need to know to use it effectively and responsibly. Hear their expert insights, from getting started with AI to its role in enabling more personalized, 1:1 conversations with customers and more.
Tommi has more than 30 years of experience in marketing technology, which she has focused on blending technology with strategic goals. As the leader of AI Decisioning at Verizon Business Group, she has led the way in creating innovative solutions that adapt to customer needs across different channels. Tommi’s creative use of technology has earned her several prestigious awards. Outside of work, she enjoys Sci-Fi, especially Marvel and Star Wars, and has a large collection of movie memorabilia.
John is a marketing technology expert and writer and brings a wealth of experience, including leading the first launch of Dell.com, which quickly became the world’s biggest ecommerce business. He is Chief Marketing Officer of iterativ.ai, which funds various startups in the AI and entertainment spaces. Their initial project, ClickThis.ai, is a dedicated team focused on enabling AI for marketing and sales using currently available tools. Outside of work, John’s band, Buzzie, is gearing up to release their fifth album in March.
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Join our panel experts Penny Hill, Khoros; Marie Martin, AxleHire; J.P. Maxwell, Tipit; and Stephanie McArthur, Demandbase for a virtual, informative session on October 6, 2022 starting at 8:30 AM CT. See you there!