Total Experience: Connecting Online and Offline Channels

Discover how to capitalize on technology to build the personalized and seamless onmichannel brand experiences your customers expect.

Overview

October 19, 2023 — Michelle Hagen Slade of Dodge Construction Network, Christina Pedison of Pizza Hut, Joyce Schofield of The Container Store, and Rich Herbst of Ascend Marketing discussed how data, technology, and a focus on the customer journey can help improve omnichannel customer experience.

Featured Experts

Michelle Hagen Slade Headshot

Michelle Hagen Slade

Senior Vice President Marketing

Dodge Construction Network

Christina Pedison Headshot

Christina Pedison

Media Manager

Pizza Hut

Joyce Schofield Headshot

Joyce Schofield

Head of Product & User Experience

The Container Store

Meet the Experts

Michelle Hagen Slade

Senior Vice President Marketing, Dodge Construction Network

In her current role as Senior Vice President Marketing for Dodge Construction Network, as well as previous executive positions in marketing and product management, Michelle leverages her passion for using modern technology to build and market products of all types. She welcomes the challenge of marketing a new offering or service, quickly articulating differentiated positioning, developing clear product road maps, and inspiring a cross-functional team to bring the vision to life. As Founder and CEO of Tandem Theory marketing agency for over six years, she specialized in leading digital transformation for clients using martech-enabled channel-integration efforts, including channel-agnostic content strategy, cross-channel communications (paid and owned media), omnichannel CRM, email marketing and other data-driven methods to optimize campaign performance and grow revenue. 

Christina Pedison

Media Manager, Pizza Hut

As Media Manager for Pizza Hut, Christina oversees national paid media and media partnerships — a role that’s heavily rooted in channel integration and brand activations across online and offline platforms. Her passion for creating 360-degree campaigns shines through Pizza Hut’s marketing strategy, including the recent high-profile brand partnership with the latest Teenage Mutant Ninja Turtles (TMNT) movie, Mutant Mayhem. Pizza Hut x TMNT co-branding was brought to life across various consumer experiences—including events, packaging, media and even incorporating Pizza Hut into the movie itself. Before joining Pizza Hut, Christina held several National Media roles at Belmont Ad Agency, Travelocity, TM Advertising and CBS. 

Joyce Schofield

Head of Product & User Experience, The Container Store

Described as customer-obsessed and passionate about “all things digital,” Joyce strives to create simple yet powerful brand experiences that inspire moments of “wow” for consumers. Bringing 18+ years of product leadership in the digital space to her role as Head of Product and User Experience for The Container Store, she built the Product and UX organization from the ground up while leading her team through delivery of impactful product initiatives across all aspects of technology, including eCommerce, Mobile App, Stores, Supply Chain and Logistics. She loves helping teams realize their full potential and scale their impact by leading with intentional coaching and mentorship. A strong advocate of leveraging data and analytics to drive decisions, her expertise in helping organizations unlock value through strategic thinking and results-oriented execution spans multiple companies and industry verticals. 

Register

Every touchpoint—whether digital or in-person—is an opportunity to engage and convert customers and prospects. Connecting your online and offline channels can supercharge your marketing campaigns with a total brand experience that’s relevant, personal and impactful, but it can come with challenges.  

Martechify is here to help. Our next event, “Total Experience: Connecting Online and Offline Channels,” is designed to equip you with practical and actionable insights on how to leverage the latest martech tools to integrate all your marketing channels.  

You’ll learn from some of the top experts in omnichannel marketing to share their advice, best practices and use cases during this live panel discussion, which includes opportunities for real-time questions and answers. 

What to Expect

In this lively virtual session on Thursday, February 16th, 2023 from 11:00 AM to 12:00 PM CT, our featured experts from Verizon, SiriusXM, and formerly Demandbase will explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change. Offering valuable guidance for all martech skill levels, our team will share insights, advice and stories of their challenges and successes.

With a discussion format and opportunities to ask questions in real-time, you’ll take away key learnings on the impact martech can have on your business, and the importance of keeping up with the latest trends, including:  

Drivers of the Martech Stack Evolution

Shifts in Marketing and Industry

Emerging Technologies

Other Key Factors Driving Change

AdTech and Customer Data

Paid Media

Artificial Intelligence and Machine Learning (AI/ML) to Optimize Campaigns

Preparing for a Cookie-less World

Real-Time Decisioning

Decision Model Evolution

2023: The Year of the Buying Group

Hear these expert real-life experiences with navigating martech stack changes and challenges, bring your questions, and join the conversation.

Meet the Experts

Nitin Ahuja

Director, Marketing Technology — Verizon

Nitin Ahuja thrives on solving complex business problems through applying modern technology at scale. With two decades of experience driving business transformation within Verizon, he is currently responsible for modernizing and managing digital marketing technologies across all of the company’s business segments. He leads the Real Time Marketing, Guided Selling & Next Best Decisioning programs, focusing on enabling 1:1 personalized omni-channel journeys for customers powered by strong data and decisioning.

Sujoy Chandra

Senior Director, Marketing — SiriusXM

Sujoy Chandra is an accomplished marketer with a passion for the art and science of marketing. His portfolio includes global consumer brands across packaged goods (Kraft Heinz), healthcare (Tenet Health, Essilor-Luxottica), and subscription services, including his current role at SiriusXM. He is a seasoned speaker on data-driven marketing, leading sessions that include problem-solving, experiments, and predictive analytics. On any given day, Sujoy can be found leading cross-functional teams to engage audiences at scale.  

Beki Scarbrough

Former Vice President, ABX Experts — Demandbase

Beki Scarbrough is a data-driven marketer who believes in the power of metrics to erase the lines between Marketing and Sales. As an expert in Account-Based Metrics and Marketing (ABM), Beki has spoken on the importance of leveraging ABM—and ensuring that we’re measuring the right things—to improve return-on-investment. With everyone looking at the same data, companies can respond to results faster, improve customer experience and close new business faster than ever before.

All Previous Sessions

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ABM/ABX: Real-World Insights

B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights​

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.  
View Session >
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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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