Session 1: Web
Session 2: Email Automation
Session 3: Analytics
Date to be announced
WebEx video conference; meeting details will be shared via email
ADD TO CALENDAR:
You understand that tech and data is crucial to your team and the Marketing function, but you don’t have a deep knowledge of tech platforms. As a leader, you are not involved in the detailed execution of MarTech tools to fully understand the capabilities of these platforms and the data that is available to better understand and engage with your customers.
By attending this bootcamp, you will gain an understanding of the fundamentals of martech platforms for web development, marketing automation and analytics. This will allow you to communicate more confidently and comfortably with your team members about these platforms and capabilities. You will be better equipped as a leader to navigate organizational processes and further improve your professional development and growth.
This is a hands-on training boot camp for marketing leaders to enable better leadership and communication with the basic understanding of various martech platforms and processes. Please note it is not an in-depth training for hands-on marketing practitioners.
UX and web storytelling overview
Technical overview (SEO, tracking, site speed, optimization)
CMS overview and hands-on WordPress landing page demo (building/maintenance)
Email best practices (deliverability, compliance, governance)
Hands-on email building in HubSpot and email metrics overview
Platform comparison and introduction to automated workflows/campaign architecture
Google Analytics overview
Introduction to dashboarding
Web analytics storytelling: UX optimization
As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.
Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data.
The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies.
Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.