Verizon + Martechify Design Workshop

Connecting Customer Experiences: Advanced Campaign Architecture

Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time.

WHEN: July 24th, 3:00 to 4:30 ET

WHERE: WebEx (meeting invitation will be shared via email)


Event details

Organizations today are working on advancing their marketing strategies, applying automation to responsive campaigns that engage customers more powerfully and ultimately achieve higher ROI. 

This interactive session will focus on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journeys integrated across multiple channels. And importantly, the pivotal role marketing leaders play. Active participation and feedback will be encouraged.

Featured Martechify Experts

Adnan Khaleel Dell headshot

Senior Director, Global Sales Strategist – HPC and Artificial Intelligence at Dell

Associate Director, Channel Programs at Essilor

Vice President, Digital Marketing at Caliber Home Loans


2:00 to 2:30: Introduction — Campaign Challenges

Identify business leaders’ pain points regarding the lack of time and resources to dedicate to managing campaign tactics across multiple channels.

2:30 to 3:00: Campaign Architecture Group Exercise

The group will work together to construct a basic campaign architecture model as a solution to the challenges presented in a sample case scenario.

3:00 to 3:30: Discussion, Questions and Wrap Up

The group will share best practices on how to apply advanced campaign architecture design thinking across different industries.

Key Takeaways


We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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