Talk Martech with the Experts

Welcome to Martechify! We are a community of professionals from diverse industries and backgrounds joining together to share learning and insights around tech-enabled marketing. In each session, our experts share ideas, best practices, and success stories to help us all stay on top of innovations in an ever-evolving martech landscape. Martechify is your resource for connecting with other professionals to advance your skills and boost your organization’s martech game.

Who We Are

Martechify is a meeting place for experts in marketing, data analytics, and forward-thinking businesses of all kinds. Our community is always growing and sharing new ways to engage customers with technology and data-driven practices. Our thought pioneers include leaders from these companies and more:

Who We Are

Virtual Session

Integrative Analytics:
Platforms & Tools

Today’s marketers have access to data from more channels than ever before. It’s challenging to analyze massive amounts of data and uncover actionable insights.

Integrated analytics merge multiple data sources and disconnected systems to deliver meaningful business insights. The benefits can include smarter decision-making, optimized campaigns and improved ROI.

Please join us as leading integrated analytics experts share insights, best practices, and use cases during a live panel discussion and Q&A.

Related Resources

New to this topic? Find helpful external links below.

BoldBI

Unleashing the Power of Integrated Analytics

Best Practices on Digital Marketing and Analytics Integration

The Role of Analytics in Digital Marketing 

Upcoming Event Topics

Want more? Our growing community of experts will continue to showcase the latest ideas and best practices in martech. View our schedule to find out what’s next:

More Recent Sessions

Pragmatic AI for Right Here, Right Now

Marketing leaders Tommi Marsans of Verizon Business Group and John McElhenney of Iterativ.ai helped our audience cut through the clutter of information on Artificial Intelligence (AI) to focus on the most important things marketers need to know to use it effectively and responsibly.

Pragmatic AI for Right Here, Right Now

Hear their expert insights, from getting started with AI to its role in enabling more personalized, 1:1 conversations with customers and more.

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ABM/ABX: Real-World Insights

B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.

View Session >

Total Experience: Connecting Online and Offline Channels

Discover how to capitalize on technology to build the personalized and seamless onmichannel brand experiences your customers expect.

Total Experience: Connecting Online and Offline Channels

Michelle Hagen Slade of Dodge Construction Network, Christina Pedison of Pizza Hut, Joyce Schofield of The Container Store, and Rich Herbst of Ascend Marketing discussed how data, technology, and a focus on the customer journey can help improve omnichannel customer experience.

View Session >

Talk Martech with the Experts

Who We Are

Who We Are

Virtual Session

Integrative Analytics:
Platforms & Tools

Related Resources

Unleashing the Power of Integrated Analytics

Read More >

Best Practices on Digital Marketing and Analytics Integration

Read More >

The Role of Analytics in Digital Marketing

Read More >

Upcoming Event Topics

More Recent Sessions

Pragmatic AI for Right Here, Right Now

Pragmatic AI for Right Here, Right Now

ABM/ABX: Real-World Insights

ABM/ABX: Real-World Insights

Total Experience: Connecting Online and Offline Channels

Total Experience: Connecting Online and Offline Channels

Sign up to receive a recording of ABM/ABX: Real-World Insights, from our Martech Chats series, once it becomes available.

Talk Martech with the Experts

Who We Are

Who We Are

Virtual Session

Integrative Analytics: Platforms & Tools

Related Resources

Unleashing the Power of Integrated Analytics

Read More >

Best Practices on Digital Marketing and Analytics Integration

Read More >

The Role of Analytics in Digital Marketing

Read More >

Upcoming Event Topics

More Recent Sessions

Pragmatic AI for Right Here, Right Now

Pragmatic AI for Right Here, Right Now

ABM/ABX: Real-World Insights

ABM/ABX: Real-World Insights​

Total Experience: Connecting Online and Offline Channels

Total Experience: Connecting Online and Offline Channels

Sign up to receive a recording of ABM/ABX: Real-World Insights, from our Martech Chats series, once it becomes available.

Integrative Analytics:
Platforms & Tools

The Role of Analytics in Digital Marketing 

ABM/ABX: Real-World Insights