Webex

September 29, 2022

Content Automation: Leveraging Martech for Next-Level Content Personalization

Join us virtually as we discuss the benefits and use cases of content automation to create personalized, optimized experiences.

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Featured Experts

Brian Prascak Headshot

Brian Pracsak

Co-Founder, Chief Insights Officer

NARATAV, INC.

Rich Herbst

Rich Herbst

President

ASCEND MARKETING

What to Expect

Automating your marketing content offers numerous advantages beyond streamlining repetitive, time-intensive marketing tasks. Many recently-developed automation tools enable content personalization at the most granular level: the individual customer. Learn from Martechify experts how content automation can help marketers create high-quality content that forges deeper customer connections—and a better ROI.

8:30 to 9:00: Introductions

Our experts will share how their roles and background have shaped their martech experience and informed their decisions down the CDP implementation process.

9:00 to 9:30: Scenarios and Use Cases

Speakers will discuss the most important factors to consider when selecting a CDP for your business, as well as tips on how to integrate new CDP technology into your existing data structures.

9:30 to 10:00: Discussion, Questions, and Wrap Up

Finally, our martech experts will summarize their most useful CDP advice and answer any lingering questions.

September 2022 Burst

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