ABM is advanced marketing, with high risk and reward factors. The good news is that making AI a member of your ABM team can greatly improve your chances of success.
MARTECH CHATS SERIES | Part 2: Pragmatic AI for Right Here, Right Now
Marketing AI experts Tommi Marsans and John McElhenney returned to share an even deeper view of how your company can use AI to supercharge your marketing.
Integrative Analytics: Platforms & Tools
Today’s marketers have access to data from more channels than ever before. It’s challenging to analyze massive amounts of data and uncover actionable insights.
MARTECH CHATS SERIES | Pragmatic AI for Right Here, Right Now
B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.