Integrative Analytics:
Platforms & Tools
Dig into information on smarter decision-making, optimized campaigns, and improved ROI through integrative analytics, direct from the experts.
Featured Experts
Meet the Experts
Founder & CEO, Chiles Co.
With over two decades of leadership in technological innovation and digital strategy, Mark Chiles is the Founder and CEO of Chiles Co, where he guides businesses towards digital excellence. His expertise spans technology planning, digital transformation, product development, and operational management. Prior to founding Chiles Co, he was the Chief Digital Officer at Hart Energy, responsible for digital strategy, software engineering projects, and managing the digital product business. He also founded Overwrite Media, a media company covering the digital ecosystem, and Tech Guy Fishing, his YouTube channel focused on fishing. As an author on Forbes.com and a former member of the Forbes Technology Council, Mark has had the opportunity to share his insights at various technology and industry events, contributing to the broader conversation on digital innovation.
Co-Founder & CEO, VibeLogic
Stephan Bajaio is a seasoned entrepreneur and customer-obsessed digital marketing executive known for his strategic leadership in the SEO industry. As Conductor’s co-founder, he spearheaded the creation of customer service and global Professional Services teams, alongside an evangelism team to advance SEO. His pivotal role during Conductor’s sale to WeWork and the subsequent buyback contributed to a valuation of over $500 million. As CMO, Stephan led TurnoverBnB’s successful rebrand to Turno, achieving notable growth and market presence. He is now launching VibeLogic, a digital marketing agency aimed at transforming search insights into innovative marketing strategies and human connections.
Overview
Featured Experts
Meet the Experts
Michelle Hagen Slade
Senior Vice President Marketing, Dodge Construction Network
In her current role as Senior Vice President Marketing for Dodge Construction Network, as well as previous executive positions in marketing and product management, Michelle leverages her passion for using modern technology to build and market products of all types. She welcomes the challenge of marketing a new offering or service, quickly articulating differentiated positioning, developing clear product road maps, and inspiring a cross-functional team to bring the vision to life. As Founder and CEO of Tandem Theory marketing agency for over six years, she specialized in leading digital transformation for clients using martech-enabled channel-integration efforts, including channel-agnostic content strategy, cross-channel communications (paid and owned media), omnichannel CRM, email marketing and other data-driven methods to optimize campaign performance and grow revenue.
Christina Pedison
Media Manager, Pizza Hut
As Media Manager for Pizza Hut, Christina oversees national paid media and media partnerships — a role that’s heavily rooted in channel integration and brand activations across online and offline platforms. Her passion for creating 360-degree campaigns shines through Pizza Hut’s marketing strategy, including the recent high-profile brand partnership with the latest Teenage Mutant Ninja Turtles (TMNT) movie, Mutant Mayhem. Pizza Hut x TMNT co-branding was brought to life across various consumer experiences—including events, packaging, media and even incorporating Pizza Hut into the movie itself. Before joining Pizza Hut, Christina held several National Media roles at Belmont Ad Agency, Travelocity, TM Advertising and CBS.
Joyce Schofield
Head of Product & User Experience, The Container Store
Described as customer-obsessed and passionate about “all things digital,” Joyce strives to create simple yet powerful brand experiences that inspire moments of “wow” for consumers. Bringing 18+ years of product leadership in the digital space to her role as Head of Product and User Experience for The Container Store, she built the Product and UX organization from the ground up while leading her team through delivery of impactful product initiatives across all aspects of technology, including eCommerce, Mobile App, Stores, Supply Chain and Logistics. She loves helping teams realize their full potential and scale their impact by leading with intentional coaching and mentorship. A strong advocate of leveraging data and analytics to drive decisions, her expertise in helping organizations unlock value through strategic thinking and results-oriented execution spans multiple companies and industry verticals.
Related Resources
New to this topic? Find helpful external links below.
Related Resources
Explore additional articles related to this topic
