Martech Resources
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CDPs in Action: Essentials for Implementing a Customer Data Platform
Learn advanced strategies for implementing and optimizing customer data platforms.
CDPs in Action: Essentials for Implementing a Customer Data Platform
Brian Prascak of Naratav and Rich Herbst of Ascend Marketing discuss some tips, best practices, and use cases for choosing and implementing CDP technology.
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Fox Metrics
Influencer Marketing Hub
CMS Wire
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Discover ways to utilize customer data platforms to execute customer-driven marketing strategies.
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Brian Prascak of Wawa and Carrie Sinclair of Honeywell discuss how organizations can use customer data platforms to create more personalized marketing campaigns.
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Martech.org
Medium
Blast Analytics
Adtech: Emerging Trends and Methods
Identify developing trends and methods for curating content and activating audiences using adtech.
Adtech: Emerging Trends and Methods
Adam Cox of YETI and Nicolette Harper of Marriott International discuss how their highly distinct and diverse companies pivoted tactics and expanded reach during challenging times, thanks to the flexibility afforded by their respective adtech stacks.
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Interactive Advertising Bureau
Admixer
AdvertisingWeek
Advanced Audience Segmentation: Leveraging Powerful Data
Leverage consumer data to deliver more strategic and personalized marketing campaigns.
Advanced Audience Segmentation: Leveraging Powerful Data
Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Theresa Kushner of NTT DATA Services discuss how to best utilize data to extract actionable consumer behavior insights.
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Martech Zone
MartechSeries
Formation.ai
The Role of Martech at the Intersection of Marketing and Sales
Maximize your martech stack to support better group alignment.
The Role of Martech at the Intersection of Marketing and Sales
Allison Cerra of Alkami Technology, Jarrett Hollier of Dun & Bradstreet, and Dana Centola of Sabre discuss their visions for better attribution and accountability between departments.
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Forbes
Sujan Patel
Chief Martec
The Role of Martech in Post-COVID Recovery
Leverage powerful martech tools to kick-start your post-COVID-19 digital-first marketing strategy.
The Role of Martech in Post-COVID Recovery
Holly Moreland of Hilton and Brandy Butler of Jason’s Deli discuss how their organizations pivoted to meet customers’ demands during the COVID-19 pandemic.
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Harvard Business Review
Martech.org
Forbes
Content Marketing and Personalization: 2021 Outlook
Activate personalization strategies across your martech stack to deliver effective, relevant content in 2021 and beyond.
Content Marketing and Personalization: 2021 Outlook
Jessie Dawson of Autodesk, Kristina Alfano of ClubCorp, and Cecilia Pérez-Verdía of UTD Center for BrainHealth discuss how to best organize digital asset management systems, collect the right data for effective personalization, and match content with the right audiences.
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Internal Results
Instapage
BCG
Content Marketing Outlook: Strategizing for 2021
Discover key trends to look out for as you plan your content roadmap.
Content Marketing Outlook: Strategizing for 2021
Richa Pande of HP, Brad Armstrong of NI, and April Mullen of SparkPost discuss how to best architect content strategy and execution in 2021 and beyond.
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MartechCube
MartechSeries
Managing Editor
Personalization: For Web and Beyond
Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.
Personalization: For Web and Beyond
Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint discuss how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive engaging experiences.
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Blast Analytics
Startup Bonsai
Proof
Filling in the Gaps: Building Smarter Campaigns With Better Data
Learn how to collect smarter data signals from your customers and fill in the gaps to achieve seamless CX execution.
Filling in the Gaps: Building Smarter Campaigns With Better Data
Delci Organ of Nokia, Joe Quinn of NI, and Luke Mortensen of PayPal discuss how to best navigate, organize, and orchestrate powerful full-lifecycle data flows.
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HubSpot
Martech.org
MartechSeries
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Learn how to synchronize your marketing channels to create seamless customer journey experiences.
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Ali Rastiello of Cornerstone OnDemand, Marie-Laure Carvalho of SolarWinds, and Pamela Brungardt of Terminus discuss how to connect and optimize channels of communication when building multi-channel customer journey experiences.
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Forbes
PFL
RetailWeek
Connecting Customer Experiences: Advanced Campaign Architecture
Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time.
Connecting Customer Experiences: Advanced Campaign Architecture
Adnan Khaleel of Dell and Sunny Yarrish of Essilor discuss the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.
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MartechSeries
Forbes
Pointillist