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Our Most Recent Session

Featured Experts

Tommi Marsans headshot

Tommi Marsans

Associate Director Business Transformation

Verizon Business Group

John McElhenney headshot

John McElhenney

Chief Marketing Officer

Iterativ.ai

Meet the Experts

Tommi Marsans

Associate Director Business Transformation, Marketing Decisioning Science, Verizon Business Group

Tommi has more than 30 years of experience in marketing technology, which she has focused on blending technology with strategic goals. As the leader of AI Decisioning at Verizon Business Group, she has led the way in creating innovative solutions that adapt to customer needs across different channels. Tommi’s creative use of technology has earned her several prestigious awards. Outside of work, she enjoys Sci-Fi, especially Marvel and Star Wars, and has a large collection of movie memorabilia. 

John McElhenney

Chief Marketing Officer, Iterativ.ai

John is a marketing technology expert and writer and brings a wealth of experience, including leading the first launch of Dell.com, which quickly became the world’s biggest ecommerce business. He is Chief Marketing Officer of iterativ.ai, which funds various startups in the AI and entertainment spaces. Their initial project, ClickThis.ai, is a dedicated team focused on enabling AI for marketing and sales using currently available tools. Outside of work, John’s band, Buzzie, is gearing up to release their fifth album in March. 

All Previous Events

Watch or listen to recordings of our past Martechify sessions to learn about a variety of martech-related topics, straight from the experts.

All
Virtual Sessions
Chat Series
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Martechify - Integrative Analytics: Platforms and Tools. Featured Experts: Mark Chiles, Founder and CEO Chiles Co. Stephan Bajaio, Co-Founder and CEO VibeLogic
Martechify - Pragmatic AI for Right Here, Right Now. Featured Experts: Tommi Marsans, Associate Director Marketing Technology Strategist Verizon Business. John McElhenney, Chief Marketing Officer Iterativ.ai.
Martechify - ABM/ABX: Real-World Insights. Featured Experts: Jordan Liebman, Vice President, Global Brand Marketing and Demand Generation Bluejeans by Verizon. Laura Stevenson, Account Lead, Customer Experience and Communications Ascend Marketing.
Martechify - Total Experience: Connecting Online and Offline Channels. Featured Experts: Michelle Hagen Slade, Christina Pedison, Joyce Schofield
Martech Stacks: Fitting the Pieces Together
Martech Stack Evolution: Latest Trends
Building an A-Grade Martech Team
MarTech: Delivering Next-Level Content Marketing
CDPs in Action: Essentials for Implementing a Customer Data Platform
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Adtech: Emerging Trends and Methods
Advanced Audience Segmentation: Leveraging Powerful Data
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Content Marketing Outlook: Strategizing for 2021
Personalization: For Web and Beyond
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Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Martechify - Design Workshop. Connecting Customer Experiences - Advanced Campaign Architecture.

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We have much more planned for 2024, but we would love to hear ideas from you! Let us know what you would like to see in an upcoming Martechify session below:

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