Connecting Customer Experiences: Advanced Campaign Architecture

Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time

Overview

June 25th, 2020 — We gathered a community of business leaders to join us in launching Martechify, a new forum series focused on tech-enabled marketing. The virtual format of the event allowed many of our friends outside of DFW to join us from around the country and internationally.

The inaugural session featured live insights from martech leaders, Adnan Khaleel of Dell and Sunny Yarrish of Essilor, on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.

Featured Experts

Adnan Khaleel

Adnan Khaleel

Sr Director and Global Sales Strategist, HPC and Artificial Intelligence

Dell

Sunny Yarrish

Sunny Yarrish

Associate Director of Marketing, Digital Transformation

Essilor

All Previous Sessions

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Connecting Customer Experiences: Advanced Campaign Architecture

Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time.

Connecting Customer Experiences: Advanced Campaign Architecture

Adnan Khaleel of Dell and Sunny Yarrish of Essilor discuss the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.
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