June 25, 2020 — The inaugural session features live insights from martech leaders, Adnan Khaleel of Dell and Sunny Yarrish of Essilor, on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.
Organizations today are working on advancing their marketing strategies, applying automation to responsive campaigns that engage customers more powerfully and ultimately achieve higher ROI. This challenge was introduced during the session to describe the need for something more — advanced campaign architecture.
Watch the full recording to hear how martech leaders strategize their campaign designs to deliver more engaging customer experiences.
For more insights and takeaways from the session, watch the full recording here: