Design Workshop

The Inaugural Launch of Martechify: A Full Recap

July 8, 2020

Let's Recap: The Inaugural Launch of Martechify

June 25th, 2020 — We gathered a community of business leaders to join us in launching Martechify, a new forum series focused on tech-enabled marketing. The virtual format of the event allowed many of our friends outside of DFW to join us from around the country and internationally.

The inaugural session featured live insights from martech leaders, Adnan Khaleel of Dell and Sunny Yarrish of Essilor, on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.

Featured Martechify Experts

Adnan Khaleel Dell headshot

Senior Director, Global Sales Strategist – HPC and Artificial Intelligence at Dell

Associate Director, Channel Programs at Essilor

The Need for Something More

Organizations today are working on advancing their marketing strategies, applying automation to responsive campaigns that engage customers more powerfully and ultimately achieve higher ROI. This challenge was introduced during the session to describe the need for something more — advanced campaign architecture. 

Watch the full recording to hear how martech leaders strategize their campaign designs to deliver more engaging customer experiences.

Watch the Full Recording

Please fill out your information below to access the full recording of the inaugural Martechify Design Workshop.

Campaign Strategy: Start Smart — Don’t Try to Boil an Ocean

As mentioned in the video recording, there are multiple approaches to tackling the deployment of advanced campaigns, but what is a good starting point? The recording features the strategy framework presented below: a chart that helps campaign managers prioritize architectural levers by potential impact and deployment readiness. The number of plus signs that are added to the chart for each architectural lever are determined by a) its potential impact and b) how readily deployable it is based on current tools and resources. The first row is filled out for “Multi-Step Campaign Design” as an example to demonstrate the exercise.

Architectural Levers

Let’s Practice: Advanced Campaign Architecture

For hands-on experience with designing advanced campaign architectures, we’ve created a sketchbook with tools and methods that will help you get started.

Download and use the Advanced Campaign Architecture Sketchbook to tactically map touchpoints and data signals for your campaigns.

Start Sketching

Please fill out your information below to download the Advanced Campaign Architecture Sketchbook.

Up Next: Activating Multi-Channel Journey Experiences

Martechify is all about continuous learning, and we can all learn from each other.

We created Martechify to be a growing and ongoing forum series with content that will evolve and build to bring additional value upon repeat attendance. The next session will be a continuation of the inaugural event as we explore Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences. 

Now that you’re all caught up, we’d love for you to join the conversation.

Join us live at the next session on Thursday, August 6th from 8:30 to 10:00 AM CDT:
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