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Planning for 2025: What’s Next for Your Martech Stack
On December 3, featured experts Manu Aggarwal from Brandbevy and Rich Herbst from Ascend Marketing discussed the future of martech stack consolidation, how to optimize spending efficiency, and what tools to add or remove to meet your 2025 goals.
Overview
Key discussion points:
- Systems consolidation: Simplifying your tech stack for efficiency and agility
- Budget optimization: Where to invest and where to cut back in 2025
- Tool selection: Which emerging technologies will give you a competitive edge
- AI, automation, and customer data management best practices
Featured experts
Meet the experts
Manu Aggarwal
Co-Founder
Manu has over 15 years of experience driving customer acquisition, retention, and revenue growth in SaaS, fintech, supply chain, real estate, and hospitality industries. He has a proven track record of building the marketing, go-to-market strategy, and technology stack from scratch that has resulted in $250 million in annual pipeline creation, 48% new business contribution, and 400% increase in MRR for both B2B and B2C companies while competing against public companies and well-funded startups.
Rich Herbst
Founder and Managing Partner
Since founding Ascend in 2004, Managing Director Rich Herbst has provided the visionary leadership behind the company’s unique approach to marketing services. With over 30 years of experience in marketing and sales support, the core of Rich’s background is in B2B services marketing and consumer packaged goods with such corporate giants as Verizon Communications, ConAgra Frozen Foods and James River Corp. As a strategic leader at Verizon, he led a team that launched high speed internet and other online services for small and medium businesses. He has shared his deep expertise and customer-centric approach with companies across the software, retail, restaurant and real estate industries, from small startups to large firms. Rich has an MBA from the Darden School of Business at the University of Virginia, an MDiv from the Brite School / TCU, and a B.S. in Education from the University of Maryland.
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Martech Chat:
Planning for 2025: What’s Next for Your
Martech Stack
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