Total Experience: Connecting Online and Offline Channels
Overview
Featured Experts
Meet the Experts
Michelle Hagen Slade
Senior Vice President Marketing, Dodge Construction Network
In her current role as Senior Vice President Marketing for Dodge Construction Network, as well as previous executive positions in marketing and product management, Michelle leverages her passion for using modern technology to build and market products of all types. She welcomes the challenge of marketing a new offering or service, quickly articulating differentiated positioning, developing clear product road maps, and inspiring a cross-functional team to bring the vision to life. As Founder and CEO of Tandem Theory marketing agency for over six years, she specialized in leading digital transformation for clients using martech-enabled channel-integration efforts, including channel-agnostic content strategy, cross-channel communications (paid and owned media), omnichannel CRM, email marketing and other data-driven methods to optimize campaign performance and grow revenue.
Christina Pedison
Media Manager, Pizza Hut
As Media Manager for Pizza Hut, Christina oversees national paid media and media partnerships — a role that’s heavily rooted in channel integration and brand activations across online and offline platforms. Her passion for creating 360-degree campaigns shines through Pizza Hut’s marketing strategy, including the recent high-profile brand partnership with the latest Teenage Mutant Ninja Turtles (TMNT) movie, Mutant Mayhem. Pizza Hut x TMNT co-branding was brought to life across various consumer experiences—including events, packaging, media and even incorporating Pizza Hut into the movie itself. Before joining Pizza Hut, Christina held several National Media roles at Belmont Ad Agency, Travelocity, TM Advertising and CBS.
Joyce Schofield
Head of Product & User Experience, The Container Store
Described as customer-obsessed and passionate about “all things digital,” Joyce strives to create simple yet powerful brand experiences that inspire moments of “wow” for consumers. Bringing 18+ years of product leadership in the digital space to her role as Head of Product and User Experience for The Container Store, she built the Product and UX organization from the ground up while leading her team through delivery of impactful product initiatives across all aspects of technology, including eCommerce, Mobile App, Stores, Supply Chain and Logistics. She loves helping teams realize their full potential and scale their impact by leading with intentional coaching and mentorship. A strong advocate of leveraging data and analytics to drive decisions, her expertise in helping organizations unlock value through strategic thinking and results-oriented execution spans multiple companies and industry verticals.
Related Resources
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Register
Every touchpoint—whether digital or in-person—is an opportunity to engage and convert customers and prospects. Connecting your online and offline channels can supercharge your marketing campaigns with a total brand experience that’s relevant, personal and impactful, but it can come with challenges.
Martechify is here to help. Our next event, “Total Experience: Connecting Online and Offline Channels,” is designed to equip you with practical and actionable insights on how to leverage the latest martech tools to integrate all your marketing channels.
You’ll learn from some of the top experts in omnichannel marketing to share their advice, best practices and use cases during this live panel discussion, which includes opportunities for real-time questions and answers.
What to Expect
In this lively virtual session on Thursday, February 16th, 2023 from 11:00 AM to 12:00 PM CT, our featured experts from Verizon, SiriusXM, and formerly Demandbase will explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change. Offering valuable guidance for all martech skill levels, our team will share insights, advice and stories of their challenges and successes.
With a discussion format and opportunities to ask questions in real-time, you’ll take away key learnings on the impact martech can have on your business, and the importance of keeping up with the latest trends, including:
Drivers of the Martech Stack Evolution
Shifts in Marketing and Industry
Emerging Technologies
Other Key Factors Driving Change
AdTech and Customer Data
Paid Media
Artificial Intelligence and Machine Learning (AI/ML) to Optimize Campaigns
Preparing for a Cookie-less World
Real-Time Decisioning
Decision Model Evolution
2023: The Year of the Buying Group
Hear these expert real-life experiences with navigating martech stack changes and challenges, bring your questions, and join the conversation.
Meet the Experts
Nitin Ahuja
Director, Marketing Technology — Verizon
Nitin Ahuja thrives on solving complex business problems through applying modern technology at scale. With two decades of experience driving business transformation within Verizon, he is currently responsible for modernizing and managing digital marketing technologies across all of the company’s business segments. He leads the Real Time Marketing, Guided Selling & Next Best Decisioning programs, focusing on enabling 1:1 personalized omni-channel journeys for customers powered by strong data and decisioning.
Sujoy Chandra
Senior Director, Marketing — SiriusXM
Sujoy Chandra is an accomplished marketer with a passion for the art and science of marketing. His portfolio includes global consumer brands across packaged goods (Kraft Heinz), healthcare (Tenet Health, Essilor-Luxottica), and subscription services, including his current role at SiriusXM. He is a seasoned speaker on data-driven marketing, leading sessions that include problem-solving, experiments, and predictive analytics. On any given day, Sujoy can be found leading cross-functional teams to engage audiences at scale.
Beki Scarbrough
Former Vice President, ABX Experts — Demandbase
Beki Scarbrough is a data-driven marketer who believes in the power of metrics to erase the lines between Marketing and Sales. As an expert in Account-Based Metrics and Marketing (ABM), Beki has spoken on the importance of leveraging ABM—and ensuring that we’re measuring the right things—to improve return-on-investment. With everyone looking at the same data, companies can respond to results faster, improve customer experience and close new business faster than ever before.
Get Ready for the Session
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All Previous Sessions
Martech Stacks: Fitting the Pieces Together
Martech Stacks: Fitting the Pieces Together
Martech Stack Evolution: Latest Trends
Martech Stack Evolution: Latest Trends
Martech: Delivering Next-Level Content Marketing
Martech: Delivering Next-Level Content Marketing
How to Build an A-Grade Martech Team
How to Build an A-Grade Martech Team
CDPs in Action: Essentials for Implementing a Customer Data Platform
CDPs in Action: Essentials for Implementing a Customer Data Platform
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Adtech: Emerging Trends and Methods
Adtech: Emerging Trends and Methods
Advanced Audience Segmentation: Leveraging Powerful Data
Advanced Audience Segmentation: Leveraging Powerful Data
The Role of Martech at the Intersection of Marketing and Sales
The Role of Martech at the Intersection of Marketing and Sales
The Role of Martech in Post-COVID Recovery
The Role of Martech in Post-COVID Recovery
Content Marketing and Personalization: 2021 Outlook
Content Marketing and Personalization: 2021 Outlook
Content Marketing Outlook: Strategizing for 2021
Content Marketing Outlook: Strategizing for 2021
Personalization: For Web and Beyond
Personalization: For Web and Beyond
Filling in the Gaps: Building Smarter Campaigns With Better Data
Filling in the Gaps: Building Smarter Campaigns With Better Data
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences