Martech Stack Evolution: Latest Trends

Explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change.

Overview

February 16th, 2023  Featured experts Nitin Ahuja of Verizon, Sujoy Chandra of SiriusXM, and Beki Scarbrough, formerly of Demandbase discussed the martech trends that matter most, giving an insider view into their challenges and successes.

Featured Experts

Nitin Ahuja

Nitin Ahuja

Director, Marketing Technology

Verizon

Sujoy Chandra

Sujoy Chandra

Senior Director, Marketing

SiriusXM

Beki Scarbrough

Beki Scarbrough

Former VP, ABX Experts

Demandbase

Meet the Experts

Nitin Ahuja

Director, Marketing Technology — Verizon

Nitin Ahuja thrives on solving complex business problems through applying modern technology at scale. With two decades of experience driving business transformation within Verizon, he is currently responsible for modernizing and managing digital marketing technologies across all of the company’s business segments. He leads the Real Time Marketing, Guided Selling & Next Best Decisioning programs, focusing on enabling 1:1 personalized omni-channel journeys for customers powered by strong data and decisioning.

Sujoy Chandra

Senior Director, Marketing — SiriusXM

Sujoy Chandra is an accomplished marketer with a passion for the art and science of marketing. His portfolio includes global consumer brands across packaged goods (Kraft Heinz), healthcare (Tenet Health, Essilor-Luxottica), and subscription services, including his current role at SiriusXM. He is a seasoned speaker on data-driven marketing, leading sessions that include problem-solving, experiments, and predictive analytics. On any given day, Sujoy can be found leading cross-functional teams to engage audiences at scale.  

Beki Scarbrough

Former Vice President, ABX Experts — Demandbase

Beki Scarbrough is a data-driven marketer who believes in the power of metrics to erase the lines between Marketing and Sales. As an expert in Account-Based Metrics and Marketing (ABM), Beki has spoken on the importance of leveraging ABM—and ensuring that we’re measuring the right things—to improve return-on-investment. With everyone looking at the same data, companies can respond to results faster, improve customer experience and close new business faster than ever before.

All Previous Sessions

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Pragmatic AI for Right Here, Right Now

Marketing leaders Tommi Marsans of Verizon Business Group and John McElhenney of Iterativ.ai helped our audience cut through the clutter of information on Artificial Intelligence (AI) to focus on the most important things marketers need to know to use it effectively and responsibly.

Pragmatic AI for Right Here, Right Now

Hear their expert insights, from getting started with AI to its role in enabling more personalized, 1:1 conversations with customers and more.
View Session >
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ABM/ABX: Real-World Insights

B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights​

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.  
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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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Martech: Delivering Next-Level Content Marketing

Uplevel your content with the latest martech tools to connect meaningfully with individual customers at the right time.

Martech: Delivering Next-Level Content Marketing

Penny Hill of Khoros, Marie Martin of AxleHire, J.P. Maxwell of Tipit, and Stephanie McArthur of Demandbase discuss what they have done to change the content game.
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