Our Featured Experts

Martechify experts draw from diverse experiences to provide specific martech insights for businesses in a wide range of industries.

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Pragmatic AI for Right Here, Right Now

Marketing leaders Tommi Marsans of Verizon Business Group and John McElhenney of Iterativ.ai helped our audience cut through the clutter of information on Artificial Intelligence (AI) to focus on the most important things marketers need to know to use it effectively and responsibly.

Pragmatic AI for Right Here, Right Now

Hear their expert insights, from getting started with AI to its role in enabling more personalized, 1:1 conversations with customers and more.
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Tommi Marsans

Associate Director Business Transformation

VERIZON BUSINESS GROUP

John McElhenney

Chief Marketing Officer

ITERATIV.AI

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ABM/ABX: Real-World Insights

B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights​

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.  
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Laura Stevenson

Laura Stevenson

Account Lead, Customer Experience and Communications

Ascend marketing

Jordan Liebman

Jordan Liebman

Vice President, Global Brand Marketing and Demand Generation

BlueJeans by Verizon

Michelle Hagen Slade Headshot

Michelle Hagen Slade

Senior Vice President Marketing

Dodge Construction Network

Christina Pedison Headshot

Christina Pedison

Media Manager

Pizza Hut

Joyce Schofield Headshot

Joyce Schofield

Head of Product & User Experience

The Container Store

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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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Maxine Eiland

Maxine R. Eiland

Digital Transformation
Consultant

FORMERLY OF OKTA

Benjamin Murray

Benjamin Murray

Director of Marketing Operations and Data Analytics

CRADLEPOINT

Andreas Hjalber

Andreas Hjalber

Marketing Automation
Manager

BLUEJEANS BY VERIZON

Nitin Ahuja

Nitin Ahuja

Director, Marketing
Technology

Verizon

Sujoy Chandra

Sujoy Chandra

Senior Director,
Marketing

SiriusXM

Beki Scarbrough

Beki Scarbrough

Former VP,
ABX Experts

Demandbase

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Martech: Delivering Next-Level Content Marketing

Uplevel your content with the latest martech tools to connect meaningfully with individual customers at the right time.

Martech: Delivering Next-Level Content Marketing

Penny Hill of Khoros, Marie Martin of AxleHire, J.P. Maxwell of Tipit, and Stephanie McArthur of Demandbase discuss what they have done to change the content game.
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Penny Hill

Director of Marketing
Operations

Khoros

Marie Martin

Marie Martin

Director of
Marketing

AxleHire

JP Maxwell

J.P. Maxwell

Owner

Tipit, LLC

Stephanie McArthur

Stephanie McArthur

Principal,
ABX Expert

DemandBase

Darren Atkins

Darren Atkins

Marketing
Director

Sabre Corporation

Ali Rastiello

Ali Rastiello

VP of Marketing and Sales Operations

Health Catalyst

Sujoy Chandra

Sujoy Chandra

Senior Director,
Marketing

SiriusXM

Brian Prascak Headshot

Brian Prascak

Co-Founder,
Chief Insights Officer

NARATAV, INC.

Rich Herbst

Rich Herbst

President

Ascend Marketing

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CDPs Demystified: The Source of Truth for Customer-Driven Marketing

Discover ways to utilize customer data platforms to execute customer-driven marketing strategies.

CDPs Demystified: The Source of Truth for Customer-Driven Marketing

Brian Prascak of Wawa and Carrie Sinclair of Honeywell discuss how organizations can use customer data platforms to create more personalized marketing campaigns.
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Brian Prascak Headshot

Brian Prascak

Co-Founder,
Chief Insights Officer

NARATAV, INC.

Carrie Sinclair Headshot

Carrie Sinclair

Vice President of Customer Marketing for Performance Materials and Technologies

HONEYWELL

Adam Cox Headshot

Adam Cox

Director of Ecommerce, Data,
and Analytics

YETI

Nicolette Harper Headshot

Nicolette Harper

VP of Global Marketing
and Media

MARRIOTT INTERNATIONAL

Martha van Berkel Headshot

Martha van Berkel

Chief Executive Officer

Schema App

Chad Milligan Headshot

Chad Milligan

Director of Marketing Analytics

FRONTIER COMMUNICATIONS

Theresa Kushner Headshot

Theresa Kushner

Consultant

NTT DATA SERVICES

Allison Cerra Headshot

Allison Cerra

Chief Marketing Officer

ALKAMI TECHNOLOGY

Jarrett Hollier Headshot

Jarrett Hollier

Vice President of
Digital Marketing

DUN & BRADSTREET

Dana Centola Headshot

Dana Centola

Senior Manager of
Product Marketing

SABRE

Brandy Butler Headshot

Brandy Butler

National Director of Marketing


JASON’S DELI

Holly Moreland Headshot

Holly Moreland

Director of
Customer Engagement
Platforms and Martech

HILTON

Jessie Dawson Headshot

Jessie Dawson

Director of
Content Technology

AUTODESK

Kristina Alfano Headshot

Kristina Alfano

Director of Email Marketing
and Personalization

CLUBCORP

Cecilia Pérez-Verdía Headshot

Cecilia Pérez-Verdía

Digital Brand Manager

UTD CENTER FOR BRAINHEALTH

Richa Pande Headshot

Richa Pande

Head of Marketing,
Commercial Print, US

HP

Brad Armstrong Headshot

Brad Armstrong

Chief of Global Marketing

NATIONAL INSTRUMENTS (NI)

April Mullen Headshot

April Mullen

Director of Brand
and Content Marketing

SPARKPOST

Faylene Bell Headshot

Faylene Bell

Director of Digital Marketing Platform Operations

NVIDIA

Marissa Eddings Headshot

Marissa Eddings

Director of Digital Content Publishing and In-House Creative

7-ELEVEN

Maxine Eiland Headshot

Maxine Eiland

Senior Director of Digital Marketing and Web

SAILPOINT

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Filling in the Gaps: Building Smarter Campaigns With Better Data

Learn how to collect smarter data signals from your customers and fill in the gaps to achieve seamless CX execution.

Filling in the Gaps: Building Smarter Campaigns With Better Data

Delci Organ of Nokia, Joe Quinn of NI, and Luke Mortensen of PayPal discuss how to best navigate, organize, and orchestrate powerful full-lifecycle data flows.
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Joe Quinn Headshot

Joe Quinn

Director of
High Touch Demand

NATIONAL INSTRUMENTS

Luke Mortensen Headshot

Luke Mortensen

Director of Marketing Analytics, Global ROI and Americas

PAYPAL

Delci Organ Headshot

Delci Organ

Marketing Technology Strategist

NOKIA

Ali Rastiello Headshot

Ali Rastiello

Head of Marketing Operations

CORNERSTONE ONDEMAND

Marie-Laure Carvalho Headshot

Marie-Laure Carvalho

Vice President of Marketing Technology

SOLARWINDS

Pamela Brungardt Headshot

Pamela Brungardt

ABM Solutions Consultant

TERMINUS

Adnan Khaleel Headshot

Adnan Khaleel

Sr Director and
Global Sales Strategist, HPC
and Artificial Intelligence

DELL

Sunny Yarrish Headshot

Sunny Yarrish

Associate Director of Marketing, Digital Transformation

ESSILOR

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Martechify was founded and is moderated by the Ascend Marketing team as a collaborative community of marketers and professionals. We are always looking for companies and leaders that share our vision of customer engagement driven by technology. 

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Coming Soon

Our experts know what it takes to make martech work. Join our regular discussions to understand the technology trends, best practices, and methods that matter most to marketers. Stay tuned for more information regarding upcoming Martechify events and speakers!

Resources

Martech is a work in progress, constantly evolving to meet user and customer demands. We’ve put together some informative resources to help you navigate the shifting new technological landscape with confidence.

 
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