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Advanced Audience Segmentation: Leveraging Powerful Data
Leverage consumer data to deliver more strategic and personalized marketing campaigns.
Overview
August 26, 2021 — Our August 2021 Martechify session featured a conversation with martech leaders on how to leverage consumer data to deliver more strategic and personalized marketing campaigns.
Martech experts — Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Theresa Kushner of NTT Data Services — shared how their organizations are currently utilizing data to extract actionable insights tied to consumer behavior.
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