Advanced Audience Segmentation: Leveraging Powerful Data

Leverage consumer data to deliver more strategic and personalized marketing campaigns.

Overview

August 26, 2021 — Our August 2021 Martechify session featured a conversation with martech leaders on how to leverage consumer data to deliver more strategic and personalized marketing campaigns.

Martech experts — Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Theresa Kushner of NTT Data Services — shared how their organizations are currently utilizing data to extract actionable insights tied to consumer behavior. 

Featured Experts

Martha van Berkel Headshot

Martha van Berkel

Chief Executive Officer

Schema App

Chad Milligan Headshot

Chad Milligan

Director of Marketing Analytics

Frontier Communications

Theresa Kushner Headshot

Theresa Kushner

Consultant

NTT DATA Services

All Previous Sessions

Martechify Logo

Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
View Session >
Martechify Logo

Martech: Delivering Next-Level Content Marketing

Uplevel your content with the latest martech tools to connect meaningfully with individual customers at the right time.

Martech: Delivering Next-Level Content Marketing

Penny Hill of Khoros, Marie Martin of AxleHire, J.P. Maxwell of Tipit, and Stephanie McArthur of Demandbase discuss what they have done to change the content game.
View Session >
Shopping Basket