Advanced Audience Segmentation: Leveraging Powerful Data

Leverage consumer data to deliver more strategic and personalized marketing campaigns.

Overview

August 26, 2021 — Our August 2021 Martechify session featured a conversation with martech leaders on how to leverage consumer data to deliver more strategic and personalized marketing campaigns.

Martech experts — Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Theresa Kushner of NTT Data Services — shared how their organizations are currently utilizing data to extract actionable insights tied to consumer behavior. 

Featured Experts

Martha van Berkel Headshot

Martha van Berkel

Chief Executive Officer

Schema App

Chad Milligan Headshot

Chad Milligan

Director of Marketing Analytics

Frontier Communications

Theresa Kushner Headshot

Theresa Kushner

Consultant

NTT DATA Services

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