Content Marketing Outlook: Strategizing for 2021

Discover key trends to look out for as you plan your 2021 content roadmap.

Overview

June 25th, 2020 — We gathered a community of business leaders to join us in launching Martechify, a new forum series focused on tech-enabled marketing. The virtual format of the event allowed many of our friends outside of DFW to join us from around the country and internationally.

The inaugural session featured live insights from martech leaders, Adnan Khaleel of Dell and Sunny Yarrish of Essilor, on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.

Featured Experts

Richa Pande Headshot

Richa Pande

Head of Marketing, Commercial Print, US

HP

Brad Armstrong Headshot

Brad Armstrong

Chief of Global Marketing

National Instruments (NI)

April Mullen Headshot

April Mullen

Director of Brand and Content Marketing

SparkPost

All Previous Sessions

Martechify Logo

ABM/ABX: Real-World Insights

B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights​

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.  
View Session >
Martechify Logo

Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
View Session >
Shopping Basket

Sign up to receive a recording of ABM/ABX: Real-World Insights, from our Martech Chats series, once it becomes available.