The Role of Martech at the Intersection of Marketing & Sales

Maximize your martech stack to support better group alignment.


June 3, 2021 — Our June 2021 Martechify session featured a conversation with martech leaders on how crucial the alignment of Sales and Marketing is for an organization.

Martech experts— Allison Cerra of Alkami Technology, Jarrett Hollier of Dun & Bradstreet, and Dana Centola of Sabre— shared how their organizations are currently utilizing their martech stack to support the handoff between Marketing and Sales, as well as their visions for further expanding processes that enable attribution and accountability between the two departments. 

Featured Experts

Allison Cerra Headshot

Allison Cerra

Chief Marketing Officer

Alkami Technology

Jarrett Hollier Headshot

Jarrett Hollier

Vice President of Digital Marketing

Dun & Bradstreet

Dana Centola Headshot

Dana Centola

Senior Manager of Product Marketing


All Previous Sessions

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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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Martech: Delivering Next-Level Content Marketing

Uplevel your content with the latest martech tools to connect meaningfully with individual customers at the right time.

Martech: Delivering Next-Level Content Marketing

Penny Hill of Khoros, Marie Martin of AxleHire, J.P. Maxwell of Tipit, and Stephanie McArthur of Demandbase discuss what they have done to change the content game.
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