Adtech: Emerging Trends and Methods

Identify developing trends and methods for curating content and activating audiences using adtech.


October 7, 2021 — Our October 2021 Martechify session addressed the recent and nascent challenges of finding and implementing optimal adtech solutions.

Experts Adam Cox of YETI and Nicolette Harper of Marriott International divulged how their highly distinct and diverse companies pivoted tactics and expanded reach during challenging times, thanks to the flexibility afforded by their respective adtech stacks. They shared their innovative processes and platforms—and how they got the entire team on board.

Featured Experts

Adam Cox Headshot

Adam Cox

Director of Ecommerce, Data, and Analytics


Nicolette Harper Headshot

Nicolette Harper

VP of Global Marketing and Media

Marriott International

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