Martech: Delivering Next-Level Content Marketing

Get the right content to the right person in the right moment.

Overview

October 6th, 2022 — Upleveling your content by utilizing the latest martech can open up numerous options to forge deeper customer connections—and ultimately, improve your marketing ROI. Many recently-developed martech tools enable AI, content personalization and more for connecting meaningfully with individual customers at the right time with the right content.

Learn from panel experts Penny Hill from Khoros, Marie Martin from AxleHire, J.P. Maxwell from Tipit, and Stephanie McArthur from Demandbase on what they have done to change the content game.

Featured Experts

Penny Hill

Penny Hill

Director of Marketing Operations

Khoros

Marie Martin

Marie Martin

Director of Marketing

AxleHire

JP Maxwell

J.P. Maxwell

Owner

Tipit, LLC

Stephanie McArthur

Stephanie McArthur

Principal, ABX Expert

Demandbase

All Previous Sessions

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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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