Martech: Delivering Next-Level Content Marketing

Get the right content to the right person in the right moment.

Overview

October 6th, 2022 — Upleveling your content by utilizing the latest martech can open up numerous options to forge deeper customer connections—and ultimately, improve your marketing ROI. Many recently-developed martech tools enable AI, content personalization and more for connecting meaningfully with individual customers at the right time with the right content.

Learn from panel experts Penny Hill from Khoros, Marie Martin from AxleHire, J.P. Maxwell from Tipit, and Stephanie McArthur from Demandbase on what they have done to change the content game.

Featured Experts

Penny Hill

Director of Marketing Operations

Khoros

Marie Martin

Marie Martin

Director of Marketing

AxleHire

JP Maxwell

J.P. Maxwell

Owner

Tipit, LLC

Stephanie McArthur

Stephanie McArthur

Principal, ABX Expert

Demandbase

All Previous Sessions

Martechify Logo

Pragmatic AI for Right Here, Right Now

Marketing leaders Tommi Marsans of Verizon Business Group and John McElhenney of Iterativ.ai helped our audience cut through the clutter of information on Artificial Intelligence (AI) to focus on the most important things marketers need to know to use it effectively and responsibly.

Pragmatic AI for Right Here, Right Now

Hear their expert insights, from getting started with AI to its role in enabling more personalized, 1:1 conversations with customers and more.
View Session >
Martechify Logo

ABM/ABX: Real-World Insights

B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights​

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.  
View Session >