October 6, 2022

Martech: Delivering Next-Level Content Marketing

The right content to the right person in the right moment

Upleveling your content by utilizing the latest martech can open up numerous options to forge deeper customer connections—and ultimately, improve your marketing ROI. Many recently-developed martech tools enable AI, content personalization and more for connecting meaningfully with individual customers at the right time with the right content. Learn from four martech and content experts on what they have done to change the content game.

Sponsored by:

Ascend Marketing Logo
Demanbase White

What to Expect

Join panel experts Penny Hill, Khoros; Marie Martin, AxleHire; J.P. Maxwell, Tipit; and Stephanie McArthur, Demandbase for a virtual, informative session starting at 8:30 AM CT including Q&A on October 6th.
Learn about:
Capturing/harnessing data that reveals the “right person,” their journey, and their intent
How to touch the “right person” with the “right content” in the “right moment”
Using MarTech tools to be there in the “right moment” (in real time)
And more…

8:30 to 9:00: Introductions

Our experts will share how their roles and background have shaped their martech experience and informed their decisions down the CDP implementation process.

9:00 to 9:30: Scenarios and Use Cases

Speakers will discuss the most important factors to consider when selecting a CDP for your business, as well as tips on how to integrate new CDP technology into your existing data structures.

9:30 to 10:00: Discussion, Questions, and Wrap Up

Finally, our martech experts will summarize their most useful CDP advice and answer any lingering questions.

Featured Experts

Penny Hill

Director of Marketing Operations


Marie Martin

Marie Martin

Director of Marketing


JP Maxwell

J.P. Maxwell


Tipit, LLC

Stephanie McArthur

Stephanie McArthur

Principal, ABX Expert


September 2022 Burst

Join the Conversation
on October 6th

Join us at 8:30 AM CT for a session on delivering next-level content using the latest martech by registering here now! Though we’d love for you to join us live, with your registration you will receive the session recording.

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