Virtual Session
May 11, 2023
Martech Stacks: Fitting the Pieces Together
Join us virtually on Thursday, May 11th from 11:00 AM to 12:00 PM CT.
What to Expect
Additional session details coming soon. Stay tuned!
What to Expect
In this lively virtual session on Thursday, February 16th, 2023 from 11:00 AM to 12:00 PM CT, our featured experts from Verizon, SiriusXM, and formerly Demandbase will explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change. Offering valuable guidance for all martech skill levels, our team will share insights, advice and stories of their challenges and successes.
With a discussion format and opportunities to ask questions in real-time, you’ll take away key learnings on the impact martech can have on your business, and the importance of keeping up with the latest trends, including:
Drivers of the Martech Stack Evolution
Shifts in Marketing and Industry
Emerging Technologies
Other Key Factors Driving Change
AdTech and Customer Data
Paid Media
Artificial Intelligence and Machine Learning (AI/ML) to Optimize Campaigns
Preparing for a Cookie-less World
Real-Time Decisioning
Decision Model Evolution
2023: The Year of the Buying Group
Hear these expert real-life experiences with navigating martech stack changes and challenges, bring your questions, and join the conversation.
Featured Experts
Meet the Experts
Nitin Ahuja
Director, Marketing Technology — Verizon
Nitin Ahuja thrives on solving complex business problems through applying modern technology at scale. With two decades of experience driving business transformation within Verizon, he is currently responsible for modernizing and managing digital marketing technologies across all of the company’s business segments. He leads the Real Time Marketing, Guided Selling & Next Best Decisioning programs, focusing on enabling 1:1 personalized omni-channel journeys for customers powered by strong data and decisioning.
Sujoy Chandra
Senior Director, Marketing — SiriusXM
Sujoy Chandra is an accomplished marketer with a passion for the art and science of marketing. His portfolio includes global consumer brands across packaged goods (Kraft Heinz), healthcare (Tenet Health, Essilor-Luxottica), and subscription services, including his current role at SiriusXM. He is a seasoned speaker on data-driven marketing, leading sessions that include problem-solving, experiments, and predictive analytics. On any given day, Sujoy can be found leading cross-functional teams to engage audiences at scale.
Beki Scarbrough
Former Vice President, ABX Experts — Demandbase
Beki Scarbrough is a data-driven marketer who believes in the power of metrics to erase the lines between Marketing and Sales. As an expert in Account-Based Metrics and Marketing (ABM), Beki has spoken on the importance of leveraging ABM—and ensuring that we’re measuring the right things—to improve return-on-investment. With everyone looking at the same data, companies can respond to results faster, improve customer experience and close new business faster than ever before.
Get Ready for the Session
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Join Us on May 11th
Previous Sessions
Martech Stack Evolution: Latest Trends
Martech Stack Evolution: Latest Trends
Martech: Delivering Next-Level Content Marketing
Martech: Delivering Next-Level Content Marketing