Martech Stacks: Fitting the Pieces Together
Overview
What to Expect
In this lively virtual session on Thursday, February 16th, 2023 from 11:00 AM to 12:00 PM CT, our featured experts from Verizon, SiriusXM, and formerly Demandbase will explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change. Offering valuable guidance for all martech skill levels, our team will share insights, advice and stories of their challenges and successes.
With a discussion format and opportunities to ask questions in real-time, you’ll take away key learnings on the impact martech can have on your business, and the importance of keeping up with the latest trends, including:
Drivers of the Martech Stack Evolution
Shifts in Marketing and Industry
Emerging Technologies
Other Key Factors Driving Change
AdTech and Customer Data
Paid Media
Artificial Intelligence and Machine Learning (AI/ML) to Optimize Campaigns
Preparing for a Cookie-less World
Real-Time Decisioning
Decision Model Evolution
2023: The Year of the Buying Group
Hear these expert real-life experiences with navigating martech stack changes and challenges, bring your questions, and join the conversation.
Featured Experts
Meet the Experts
Maxine R. Eiland
Digital Transformation Consultant — Formerly of Okta
Maxine is a seasoned digital marketing expert who helps B2C and B2B brands create and execute strategies that drive growth and revenue using digital properties, channels and content. Her expertise includes mergers and acquisitions of all sizes, and she has experience in helping prepare companies’ digital properties for IPO, while retaining key talent. In addition to her digital strategy expertise, her knowledge covers digital branding, user experience and testing, product led growth, content and SEO, social media, revenue growth via digital channels, global market expansion, data analytics and marketing tech stacks.
Benjamin Murray
Director of Marketing Operations and Data Analytics — Cradlepoint
Benjamin has been in the MarTech space for over a decade, including his current role as Director of Marketing Operations and Data Analytics for Cradlepoint. He’s always seeking to find a balance of pragmatism and creativity in the systems he designs and builds. A crucial part of his success has been understanding the full end-to-end needs of the business within and beyond marketing. He’s passionate about learning new systems and developing new ways to optimize the stacks he works with, to deliver usability along with deep and scalable functionality intended to deliver results over time.
Andreas Hjalber
Marketing Automation Manager — BlueJeans by Verizon
Andreas is currently the Marketing Automation Manager at BlueJeans by Verizon. A proud graduate of the Hanker School of Business at Baylor University, he was inspired to pursue a career in marketing automation and digital strategy. Prior to working for Verizon, he was the Marketing Automation Strategy Manager for Nokia, where he owned and managed the breadth of the marketing tech stack through end-to-end solutions. In his free time, Andreas can be found on the golf course, playing soccer with his two young kids, and spending time with his family.
Meet the Experts
Nitin Ahuja
Director, Marketing Technology — Verizon
Nitin Ahuja thrives on solving complex business problems through applying modern technology at scale. With two decades of experience driving business transformation within Verizon, he is currently responsible for modernizing and managing digital marketing technologies across all of the company’s business segments. He leads the Real Time Marketing, Guided Selling & Next Best Decisioning programs, focusing on enabling 1:1 personalized omni-channel journeys for customers powered by strong data and decisioning.
Sujoy Chandra
Senior Director, Marketing — SiriusXM
Sujoy Chandra is an accomplished marketer with a passion for the art and science of marketing. His portfolio includes global consumer brands across packaged goods (Kraft Heinz), healthcare (Tenet Health, Essilor-Luxottica), and subscription services, including his current role at SiriusXM. He is a seasoned speaker on data-driven marketing, leading sessions that include problem-solving, experiments, and predictive analytics. On any given day, Sujoy can be found leading cross-functional teams to engage audiences at scale.
Beki Scarbrough
Former Vice President, ABX Experts — Demandbase
Beki Scarbrough is a data-driven marketer who believes in the power of metrics to erase the lines between Marketing and Sales. As an expert in Account-Based Metrics and Marketing (ABM), Beki has spoken on the importance of leveraging ABM—and ensuring that we’re measuring the right things—to improve return-on-investment. With everyone looking at the same data, companies can respond to results faster, improve customer experience and close new business faster than ever before.
Get Ready for the Session
New to this session’s topic? Find helpful external links below.
Related Resources
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