Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution–and how to avoid pitfalls as you grow. 

Overview

May 11, 2023 — During this Martechify session, three of today’s leading martech experts shared valuable insight, advice and use cases on the makeup and journey of a martech stack. This lively discussion, moderated by Rich Herbst of Ascend Marketing, included Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint and Maxine Eiland, formerly of Okta.

What to Expect

In this lively virtual session on Thursday, February 16th, 2023 from 11:00 AM to 12:00 PM CT, our featured experts from Verizon, SiriusXM, and formerly Demandbase will explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change. Offering valuable guidance for all martech skill levels, our team will share insights, advice and stories of their challenges and successes.

With a discussion format and opportunities to ask questions in real-time, you’ll take away key learnings on the impact martech can have on your business, and the importance of keeping up with the latest trends, including:  

Drivers of the Martech Stack Evolution

Shifts in Marketing and Industry

Emerging Technologies

Other Key Factors Driving Change

AdTech and Customer Data

Paid Media

Artificial Intelligence and Machine Learning (AI/ML) to Optimize Campaigns

Preparing for a Cookie-less World

Real-Time Decisioning

Decision Model Evolution

2023: The Year of the Buying Group

Hear these expert real-life experiences with navigating martech stack changes and challenges, bring your questions, and join the conversation.

Featured Experts

Maxine Eiland

Maxine R. Eiland

Digital Transformation Consultant

formerly of Okta

Benjamin Murray

Benjamin Murray

Director of Marketing Operations and Data Analytics

Cradlepoint

Andreas Hjalber

Andreas Hjalber

Marketing Automation Manager

BlueJeans by Verizon

Meet the Experts

Maxine R. Eiland

Digital Transformation Consultant — Formerly of Okta

Maxine is a seasoned digital marketing expert who helps B2C and B2B brands create and execute strategies that drive growth and revenue using digital properties, channels and content. Her expertise includes mergers and acquisitions of all sizes, and she has experience in helping prepare companies’ digital properties for IPO, while retaining key talent. In addition to her digital strategy expertise, her knowledge covers digital branding, user experience and testing, product led growth, content and SEO, social media, revenue growth via digital channels, global market expansion, data analytics and marketing tech stacks. 

Benjamin Murray

Director of Marketing Operations and Data Analytics — Cradlepoint

Benjamin has been in the MarTech space for over a decade, including his current role as Director of Marketing Operations and Data Analytics for Cradlepoint. He’s always seeking to find a balance of pragmatism and creativity in the systems he designs and builds. A crucial part of his success has been understanding the full end-to-end needs of the business within and beyond marketing. He’s passionate about learning new systems and developing new ways to optimize the stacks he works with, to deliver usability along with deep and scalable functionality intended to deliver results over time.  

Andreas Hjalber

Marketing Automation Manager — BlueJeans by Verizon

Andreas is currently the Marketing Automation Manager at BlueJeans by Verizon. A proud graduate of the Hanker School of Business at Baylor University, he was inspired to pursue a career in marketing automation and digital strategy. Prior to working for Verizon, he was the Marketing Automation Strategy Manager for Nokia, where he owned and managed the breadth of the marketing tech stack through end-to-end solutions. In his free time, Andreas can be found on the golf course, playing soccer with his two young kids, and spending time with his family.  

Meet the Experts

Nitin Ahuja

Director, Marketing Technology — Verizon

Nitin Ahuja thrives on solving complex business problems through applying modern technology at scale. With two decades of experience driving business transformation within Verizon, he is currently responsible for modernizing and managing digital marketing technologies across all of the company’s business segments. He leads the Real Time Marketing, Guided Selling & Next Best Decisioning programs, focusing on enabling 1:1 personalized omni-channel journeys for customers powered by strong data and decisioning.

Sujoy Chandra

Senior Director, Marketing — SiriusXM

Sujoy Chandra is an accomplished marketer with a passion for the art and science of marketing. His portfolio includes global consumer brands across packaged goods (Kraft Heinz), healthcare (Tenet Health, Essilor-Luxottica), and subscription services, including his current role at SiriusXM. He is a seasoned speaker on data-driven marketing, leading sessions that include problem-solving, experiments, and predictive analytics. On any given day, Sujoy can be found leading cross-functional teams to engage audiences at scale.  

Beki Scarbrough

Former Vice President, ABX Experts — Demandbase

Beki Scarbrough is a data-driven marketer who believes in the power of metrics to erase the lines between Marketing and Sales. As an expert in Account-Based Metrics and Marketing (ABM), Beki has spoken on the importance of leveraging ABM—and ensuring that we’re measuring the right things—to improve return-on-investment. With everyone looking at the same data, companies can respond to results faster, improve customer experience and close new business faster than ever before.

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