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Personalization: For Web and Beyond
Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.
Overview
October 22, 2020 — In our October 2020 Martechify session, we explored the strategies and technology required to implement effective personalization tactics across multiple channels.
The virtual discussion featured a discussion with martech leaders, Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint, on how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive the experience.
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