Personalization: For Web and Beyond

Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.


October 22, 2020 — In our October 2020 Martechify session, we explored the strategies and technology required to implement effective personalization tactics across multiple channels.

The virtual discussion featured a discussion with martech leaders, Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint, on how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive the experience.

Featured Experts

Faylene Bell Headshot

Faylene Bell

Director of Digital Marketing Platform Operations


Marissa Eddings Headshot

Marissa Eddings

Director of Digital Content Publishing
and In-House Creative


Maxine Eiland Headshot

Maxine Eiland

Senior Director of Digital Marketing and Web


All Previous Sessions

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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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Martech: Delivering Next-Level Content Marketing

Uplevel your content with the latest martech tools to connect meaningfully with individual customers at the right time.

Martech: Delivering Next-Level Content Marketing

Penny Hill of Khoros, Marie Martin of AxleHire, J.P. Maxwell of Tipit, and Stephanie McArthur of Demandbase discuss what they have done to change the content game.
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