Personalization: For Web and Beyond

Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.

Overview

October 22, 2020 — In our October 2020 Martechify session, we explored the strategies and technology required to implement effective personalization tactics across multiple channels.

The virtual discussion featured a discussion with martech leaders, Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint, on how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive the experience.

Featured Experts

Faylene Bell Headshot

Faylene Bell

Director of Digital Marketing Platform Operations

NVIDIA

Marissa Eddings Headshot

Marissa Eddings

Director of Digital Content Publishing
and In-House Creative

7-Eleven

Maxine Eiland Headshot

Maxine Eiland

Senior Director of Digital Marketing and Web

SailPoint

All Previous Sessions

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B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights​

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.  
View Session >
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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
View Session >
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