Content Marketing and Personalization: 2021 Outlook

Activate personalization strategies across your martech stack to deliver effective, relevant content in 2021.


February 18, 2021 — In our February 2021 Martechify session, we explored key industry trends in content marketing, as well as how marketing leaders have adapted to shifting expectations in content personalization.

The virtual discussion featured a conversation with martech leaders — Jessie Dawson of Autodesk, Kristina Alfano of ClubCorp, and Cecilia Pérez-Verdía of UTD Center for BrainHealth — on organizing digital asset management systems, collecting the right data for effective personalization, and matching content with the right audiences.

Featured Experts

Jessie Dawson Headshot

Jessie Dawson

Director of Content Technology


Kristina Alfano Headshot

Kristina Alfano

Director of Email Marketing and Personalization


Cecilia Pérez-Verdía Headshot

Cecilia Pérez-Verdía

Digital Brand Manager

UTD Center for BrainHealth

All Previous Sessions

Martechify Logo

ABM/ABX: Real-World Insights

B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.

ABM/ABX: Real-World Insights​

Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.  
View Session >
Martechify Logo

Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
View Session >
Shopping Basket

Sign up to receive a recording of ABM/ABX: Real-World Insights, from our Martech Chats series, once it becomes available.