Connecting Customer Experiences: Advanced Campaign Architecture

Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time

Overview

June 25th, 2020 — We gathered a community of business leaders to join us in launching Martechify, a new forum series focused on tech-enabled marketing. The virtual format of the event allowed many of our friends outside of DFW to join us from around the country and internationally.

The inaugural session featured live insights from martech leaders, Adnan Khaleel of Dell and Sunny Yarrish of Essilor, on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.

Featured Experts

Adnan Khaleel Headshot

Adnan Khaleel

Sr Director and Global Sales Strategist, HPC and Artificial Intelligence

Dell

Sunny Yarrish Headshot

Sunny Yarrish

Associate Director of Marketing, Digital Transformation

Essilor

All Previous Sessions

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Martech Stacks: Fitting the Pieces Together

Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow. 

Martech Stacks: Fitting the Pieces Together

Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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Martech: Delivering Next-Level Content Marketing

Uplevel your content with the latest martech tools to connect meaningfully with individual customers at the right time.

Martech: Delivering Next-Level Content Marketing

Penny Hill of Khoros, Marie Martin of AxleHire, J.P. Maxwell of Tipit, and Stephanie McArthur of Demandbase discuss what they have done to change the content game.
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