May 19, 2022

How to Build an A-Grade Martech Team

In our upcoming Martechify session, discover staffing and resourcing best practices for assembling a top-notch, martech-savvy team.

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Featured Experts

Darren Atkins

Darren Atkins

Marketing Director

Sabre Corporation

Ali Rastiello

Ali Rastiello

VP of Marketing and Sales Operations

Health Catalyst

Sujoy Chandra

Sujoy Chandra

Senior Director, Marketing


What to Expect

Although many industries demand professionals who can apply new technologies to marketing tasks, identifying and recruiting employees with the right set of martech skills for your company is not always straightforward. Our experts will outline best practices and key considerations for finding talent and incorporating new hires into an effective martech team.

8:30 – 9:00 AM CT: Introductions

Our experts will share how their roles and background have shaped their martech experience and informed their decisions down the CDP implementation process.

9:00 – 9:30 AM CT: Scenarios and Use Cases

Speakers will discuss the most important factors to consider when selecting a CDP for your business, as well as tips on how to integrate new CDP technology into your existing data structures.

9:30 – 10:00 AM CT: Discussion, Questions, and Wrap Up

Finally, our martech experts will summarize their most useful CDP advice and answer any lingering questions.

Join Us on May 19th

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