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Adtech: Emerging Trends and Methods
Identify developing trends and methods for curating content and activating audiences using adtech.
Overview
October 7, 2021 — Our October 2021 Martechify session addressed the recent and nascent challenges of finding and implementing optimal adtech solutions.
Experts Adam Cox of YETI and Nicolette Harper of Marriott International divulged how their highly distinct and diverse companies pivoted tactics and expanded reach during challenging times, thanks to the flexibility afforded by their respective adtech stacks. They shared their innovative processes and platforms—and how they got the entire team on board.
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