Menu
Personalization: For Web and Beyond
Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.
Overview
October 22, 2020 — In our October 2020 Martechify session, we explored the strategies and technology required to implement effective personalization tactics across multiple channels.
The virtual discussion featured a discussion with martech leaders, Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint, on how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive the experience.
Featured Experts
Related Resources
New to this topic? Find helpful external links below.
All Previous Sessions
Pragmatic AI for Right Here, Right Now
Marketing leaders Tommi Marsans of Verizon Business Group and John McElhenney of Iterativ.ai helped our audience cut through the clutter of information on Artificial Intelligence (AI) to focus on the most important things marketers need to know to use it effectively and responsibly.
Pragmatic AI for Right Here, Right Now
Hear their expert insights, from getting started with AI to its role in enabling more personalized, 1:1 conversations with customers and more.
View Session >
ABM/ABX: Real-World Insights
B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.
ABM/ABX: Real-World Insights
Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—using ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations improved sales enablement and performance.
View Session >
Total Experience: Connecting Online and Offline Channels
Discover how to capitalize on technology to build the personalized and seamless onmichannel brand experiences your customers expect.
Total Experience: Connecting Online and Offline Channels
Michelle Hagen Slade of Dodge Construction Network, Christina Pedison of Pizza Hut, Joyce Schofield of The Container Store, and Rich Herbst of Ascend Marketing discussed how data, technology, and a focus on the customer journey can help improve omnichannel customer experience.
View Session >
Martech Stacks: Fitting the Pieces Together
Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow.
Martech Stacks: Fitting the Pieces Together
Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
View Session >
Martech Stack Evolution: Latest Trends
Explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change.
Martech Stack Evolution: Latest Trends
Nitin Ahuja of Verizon, Sujoy Chandra of SiriusXM, and Beki Scarbrough, formerly of Demandbase discuss how to best navigate, structure, and optimize emerging marketing technology platforms and data tools.
View Session >
Martech: Delivering Next-Level Content Marketing
Uplevel your content with the latest martech tools to connect meaningfully with individual customers at the right time.
Martech: Delivering Next-Level Content Marketing
Penny Hill of Khoros, Marie Martin of AxleHire, J.P. Maxwell of Tipit, and Stephanie McArthur of Demandbase discuss what they have done to change the content game.
View Session >
How to Build an A-Grade Martech Team
Discover staffing and resourcing best practices for assembling a top-notch, martech-savvy team.
How to Build an A-Grade Martech Team
Darren Atkins of Sabre Corporation, Ali Rastiello of Health Catalyst, and Sujoy Chandra of SiriusXM discuss how to recruit, retain, and enrich outstanding modern marketing teams.
View Session >
CDPs in Action: Essentials for Implementing a Customer Data Platform
Learn advanced strategies for implementing and optimizing customer data platforms.
CDPs in Action: Essentials for Implementing a Customer Data Platform
Brian Prascak of Naratav and Rich Herbst of Ascend Marketing discuss some tips, best practices, and use cases for choosing and implementing CDP technology.
View Session >
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Discover ways to utilize customer data platforms to execute customer-driven marketing strategies.
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Brian Prascak of Wawa and Carrie Sinclair of Honeywell discuss how organizations can use customer data platforms to create more personalized marketing campaigns.
View Session >
Adtech: Emerging Trends and Methods
Identify developing trends and methods for curating content and activating audiences using adtech.
Adtech: Emerging Trends and Methods
Adam Cox of YETI and Nicolette Harper of Marriott International discuss how their highly distinct and diverse companies pivoted tactics and expanded reach during challenging times, thanks to the flexibility afforded by their respective adtech stacks.
View Session >
Advanced Audience Segmentation: Leveraging Powerful Data
Leverage consumer data to deliver more strategic and personalized marketing campaigns.
Advanced Audience Segmentation: Leveraging Powerful Data
Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Theresa Kushner of NTT DATA Services discuss how to best utilize data to extract actionable consumer behavior insights.
View Session >
The Role of Martech at the Intersection of Marketing and Sales
Maximize your martech stack to support better group alignment.
The Role of Martech at the Intersection of Marketing and Sales
Allison Cerra of Alkami Technology, Jarrett Hollier of Dun & Bradstreet, and Dana Centola of Sabre discuss their visions for better attribution and accountability between departments.
View Session >
The Role of Martech in Post-COVID Recovery
Leverage powerful martech tools to kick-start your post-COVID-19 digital-first marketing strategy.
The Role of Martech in Post-COVID Recovery
Holly Moreland of Hilton and Brandy Butler of Jason’s Deli discuss how their organizations pivoted to meet customers’ demands during the COVID-19 pandemic.
View Session >
Content Marketing and Personalization: 2021 Outlook
Activate personalization strategies across your martech stack to deliver effective, relevant content in 2021 and beyond.
Content Marketing and Personalization: 2021 Outlook
Jessie Dawson of Autodesk, Kristina Alfano of ClubCorp, and Cecilia Pérez-Verdía of UTD Center for BrainHealth discuss how to best organize digital asset management systems, collect the right data for effective personalization, and match content with the right audiences.
View Session >
Content Marketing Outlook: Strategizing for 2021
Discover key trends to look out for as you plan your content roadmap.
Content Marketing Outlook: Strategizing for 2021
Richa Pande of HP, Brad Armstrong of NI, and April Mullen of SparkPost discuss how to best architect content strategy and execution in 2021 and beyond.
View Session >
Personalization: For Web and Beyond
Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.
Personalization: For Web and Beyond
Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint discuss how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive engaging experiences.
View Session >
Filling in the Gaps: Building Smarter Campaigns With Better Data
Learn how to collect smarter data signals from your customers and fill in the gaps to achieve seamless CX execution.
Filling in the Gaps: Building Smarter Campaigns With Better Data
Delci Organ of Nokia, Joe Quinn of NI, and Luke Mortensen of PayPal discuss how to best navigate, organize, and orchestrate powerful full-lifecycle data flows.
View Session >
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Learn how to synchronize your marketing channels to create seamless customer journey experiences.
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Ali Rastiello of Cornerstone OnDemand, Marie-Laure Carvalho of SolarWinds, and Pamela Brungardt of Terminus discuss how to connect and optimize channels of communication when building multi-channel customer journey experiences.
View Session >
Connecting Customer Experiences: Advanced Campaign Architecture
Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time.
Connecting Customer Experiences: Advanced Campaign Architecture
Adnan Khaleel of Dell and Sunny Yarrish of Essilor discuss the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.
View Session >