Virtual Forum

Personalization: For Web and Beyond

Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.

WHEN: October 22nd, 8:30 to 10:00 AM CDT

WHERE: WebEx video conference; meeting details will be shared via email

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Event details

As organizations navigate the impact of COVID-19 disruption on CX delivery and strategy, individualized digital content has become critical now more than ever.

Join us for a conversation with martech leaders on the strategies and technology required to implement effective personalization tactics across multiple channels. Active participation and feedback will be encouraged.

We’re excited to collaborate with our friends from AMA DFW and Dallas Marketo User Group to bring you this event.

Featured Martechify Experts

Faylene Bell Headshot

Director, Digital Marketing Platform Operations at NVIDIA

Marissa Eddings Headshot

Director, Digital Content Publishing and In-House Creative at 7-Eleven

Maxine Eiland Headshot

Senior Director, Digital Marketing and Web at SailPoint

AGENDA

8:30 to 9:00: Introduction — Personalization Challenges

Identify business leaders’ personalization challenges and explore personalization strategies and tactics across all marketing channels.

9:00 to 9:30: Scenarios and Use Cases

Martech experts will share B2B and B2C scenarios and discuss use cases for personalization implementation and optimization.

9:30 to 10:00: Discussion, Questions and Wrap Up

The group will summarize the session insights and share best practices across different industries.

Key Takeaways

  • Hearing insights from marketing leader peers that help illuminate opportunities for personalization
  • Actionable use cases that can be applied to your company’s marketing campaigns
  • Mental bandwidth and marketing budget reallocation tips to maximize customer engagement in your campaigns
  • Martech best practices from industry and thought leaders to apply to your business

ABOUT MARTECHIFY

We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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