Virtual Forum

The Role of Martech in Post-COVID Recovery

Discover key trends to look out for as you plan your 2021 content roadmap.

WHEN: March 25th, 8:30 to 10:00 AM CT

WHERE: WebEx video conference; meeting details will be shared via email

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Event details

The COVID-19 pandemic has been a significant catalyst for digital transformations and the adoption of digital-first strategies.

Join us to explore how organizations have shifted their marketing strategies to better leverage martech tools throughout COVID-19. Martech leaders will share insights on how industries will plan for post-COVID recovery. Active participation and feedback will be encouraged.

Featured Martechify Experts

Brandy Butler Headshot

National Director of Marketing, Jason’s Deli

Holly Moreland Headshot

Director, Customer Engagement Platforms & MarTech, Hilton

AGENDA

8:30 to 9:00: Introduction — Trends and Challenges

Identify trends, challenges, and opportunities to maximize content marketing tools and methods in 2021.

9:00 to 9:30: Scenarios and Use Cases

Hear insights from industry leaders on scenarios of effective content production and management.

9:30 to 10:00: Discussion, Questions and Wrap Up

The group will share best practices on how to strategize content for 2021 across different industries.

Key Takeaways

ABOUT MARTECHIFY

We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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