Virtual Forum

Filling in the Gaps: Building Smarter Campaigns With Better Data

Learn how to collect smarter data signals from your customers and fill in the gaps to achieve seamless CX execution.

WHEN: September 17th, 8:30 to 10:00 AM CDT

WHERE: WebEx video conference; meeting details will be shared via email

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Event details

Big data, bigger data flows.

With access to big data, organizations expect better campaign results. But the challenge is achieving a seamless flow of data across all platforms within an organization’s martech stack.

This interactive session will focus on how to harness advanced data signals to accomplish and maintain campaign optimization. And importantly, the pivotal role marketing leaders play. We will strategize data orchestration best practices based on scenarios presented in a hands-on campaign optimization exercise. Active participation and feedback will be encouraged.

Featured Martechify Experts

Joe Quinn Headshot

Director, High Touch Demand at National Instruments

Luke Mortensen Headshot

Director of Marketing Analytics, Global ROI and Americas at PayPal

Delci Organ Headshot

Marketing Technology Strategist at Nokia

AGENDA

8:30 to 9:00: Introduction — Data Challenges

Identify business leaders’ pain points regarding the lack of time and resources to dedicate to managing data flows and campaign optimization tactics.

9:00 to 9:30: Sample Case and Demonstration

The Martechify experts will demonstrate solutions and best practices to the challenges presented in a sample case scenario.

9:30 to 10:00: Discussion, Questions and Wrap Up

The group will discuss how to harness advanced data signals and achieve campaign optimization across different industries.

Key Takeaways

  • Hearing insights from marketing leader peers that help illuminate opportunities for advancing campaign optimization
  • An actionable data flow model that can be applied to your company’s marketing campaigns
  • Mental bandwidth and marketing budget reallocation tips to maximize customer engagement in your campaigns
  • Martech best practices from industry and thought leaders to apply to your business

ABOUT MARTECHIFY

We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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