WHEN: August 6th, 8:30 to 10:00 AM CDT
WHERE: WebEx video conference; meeting details will be shared via email
ADD TO CALENDAR:
Customers expect consistent experiences across channels, and organizations today are working to deliver multi-channel integration using advanced marketing technology and automation.
This interactive session will focus on how to select optimal channels of communication when building multi-channel customer journey experiences, and importantly, the pivotal role marketing leaders play. We will strategize implementation best practices based on the advanced campaign architectures and data signals presented in a hands-on campaign design exercise. Active participation and feedback will be encouraged.
Identify business leaders’ pain points in managing and synchronizing campaign tactics across multiple channels.
The group will work together to integrate marketing channels in a campaign architecture model to address challenges presented in a sample case scenario.
The group will share best practices on how to apply multi-channel campaign architecture design thinking across different industries.
As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.
Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data.
The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies.
Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.