Virtual Forum

Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences

Learn how to synchronize your marketing channels to create seamless customer journey experiences.

WHEN: August 6th, 8:30 to 10:00 AM CDT

WHERE: WebEx video conference; meeting details will be shared via email

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Event details

Customers expect consistent experiences across channels, and organizations today are working to deliver multi-channel integration using advanced marketing technology and automation. 

This interactive session will focus on how to select optimal channels of communication when building multi-channel customer journey experiences, and importantly, the pivotal role marketing leaders play. We will strategize implementation best practices based on the advanced campaign architectures and data signals presented in a hands-on campaign design exercise. Active participation and feedback will be encouraged.

Featured Martechify Experts

Ali Rastiello Headshot

Head of Marketing Operations at Cornerstone OnDemand

Marie Laure Carvalho Headshot

Vice President, Marketing Technology at SolarWinds

Pamela Brungardt Headshot

ABM Solutions Consultant at Terminus

AGENDA

8:30 to 9:00: Introduction — Multi-Channel Campaign Challenges

Identify business leaders’ pain points in managing and synchronizing campaign tactics across multiple channels.

9:00 to 9:30: Multi-Channel Campaign Architecture Sample Case and Design Thinking

The group will work together to integrate marketing channels in a campaign architecture model to address challenges presented in a sample case scenario.

9:30 to 10:00: Discussion, Questions and Wrap Up

The group will share best practices on how to apply multi-channel campaign architecture design thinking across different industries.

Key Takeaways

  • Hearing insights from marketing leader peers that help illuminate opportunities for advancing campaign architecture
  • An actionable multi-channel architectural model that can be applied to your company’s marketing campaigns
  • Mental bandwidth and marketing budget reallocation tips to maximize customer engagement in your campaigns
  • Martech best practices from industry and thought leaders to apply to your business

ABOUT MARTECHIFY

We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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