Virtual Forum

Content Marketing Outlook: Strategizing for 2021

Discover key trends to look out for as you plan your 2021 content roadmap.

WHEN: November 19th, 8:30 to 10:00 AM CST

WHERE: WebEx video conference; meeting details will be shared via email

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Event details

Join us for the last Martechify session of 2020 to wrap up the year with key learnings and look ahead at content marketing expectations and opportunities for 2021. And importantly, the pivotal role marketing leaders will play. Active participation and feedback will be encouraged.

Featured Martechify Experts

Richa Pande Headshot

Head Of Marketing, Commercial Print, US at HP

Brad Armstrong Headshot

Chief, Global Marketing at NI

Director of Brand and Content Marketing at SparkPost

AGENDA

8:30 to 9:00: Introduction — Content Trends and Challenges

Identify trends, challenges, and opportunities to maximize content marketing tools and methods in 2021.

9:00 to 9:30: Scenarios and Use Cases

Hear insights from industry leaders on scenarios of effective content production and management.

9:30 to 10:00: Discussion, Questions and Wrap Up

The group will share best practices on how to strategize content for 2021 across different industries.

Key Takeaways

  • Hearing insights from marketing leader peers on content marketing trends and opportunities for 2021
  • Mental bandwidth and marketing budget reallocation tips to maximize customer engagement in your campaigns
  • Martech best practices from industry and thought leaders to apply to your business

ABOUT MARTECHIFY

We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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