Martech Stack Evolution: Latest Trends
Explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change.
Overview
February 16th, 2023 — Featured experts Nitin Ahuja of Verizon, Sujoy Chandra of SiriusXM, and Beki Scarbrough, formerly of Demandbase discussed the martech trends that matter most, giving an insider view into their challenges and successes.
Featured experts
Meet the experts
Nitin Ahuja
Director, Marketing Technology — Verizon
Nitin Ahuja thrives on solving complex business problems through applying modern technology at scale. With two decades of experience driving business transformation within Verizon, he is currently responsible for modernizing and managing digital marketing technologies across all of the company’s business segments. He leads the Real Time Marketing, Guided Selling & Next Best Decisioning programs, focusing on enabling 1:1 personalized omni-channel journeys for customers powered by strong data and decisioning.
Sujoy Chandra
Senior Director, Marketing — SiriusXM
Sujoy Chandra is an accomplished marketer with a passion for the art and science of marketing. His portfolio includes global consumer brands across packaged goods (Kraft Heinz), healthcare (Tenet Health, Essilor-Luxottica), and subscription services, including his current role at SiriusXM. He is a seasoned speaker on data-driven marketing, leading sessions that include problem-solving, experiments, and predictive analytics. On any given day, Sujoy can be found leading cross-functional teams to engage audiences at scale.
Beki Scarbrough
Former Vice President, ABX Experts — Demandbase
Beki Scarbrough is a data-driven marketer who believes in the power of metrics to erase the lines between Marketing and Sales. As an expert in Account-Based Metrics and Marketing (ABM), Beki has spoken on the importance of leveraging ABM—and ensuring that we’re measuring the right things—to improve return-on-investment. With everyone looking at the same data, companies can respond to results faster, improve customer experience and close new business faster than ever before.
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