Martech Stacks: Fitting the Pieces Together
Overview
Featured experts
Meet the experts
Maxine R. Eiland
Digital Transformation Consultant — Formerly of Okta
Maxine is a seasoned digital marketing expert who helps B2C and B2B brands create and execute strategies that drive growth and revenue using digital properties, channels and content. Her expertise includes mergers and acquisitions of all sizes, and she has experience in helping prepare companies’ digital properties for IPO, while retaining key talent. In addition to her digital strategy expertise, her knowledge covers digital branding, user experience and testing, product led growth, content and SEO, social media, revenue growth via digital channels, global market expansion, data analytics and marketing tech stacks.
Benjamin Murray
Director of Marketing Operations and Data Analytics — Cradlepoint
Benjamin has been in the MarTech space for over a decade, including his current role as Director of Marketing Operations and Data Analytics for Cradlepoint. He’s always seeking to find a balance of pragmatism and creativity in the systems he designs and builds. A crucial part of his success has been understanding the full end-to-end needs of the business within and beyond marketing. He’s passionate about learning new systems and developing new ways to optimize the stacks he works with, to deliver usability along with deep and scalable functionality intended to deliver results over time.
Andreas Hjalber
Marketing Automation Manager — BlueJeans by Verizon
Andreas is currently the Marketing Automation Manager at BlueJeans by Verizon. A proud graduate of the Hanker School of Business at Baylor University, he was inspired to pursue a career in marketing automation and digital strategy. Prior to working for Verizon, he was the Marketing Automation Strategy Manager for Nokia, where he owned and managed the breadth of the marketing tech stack through end-to-end solutions. In his free time, Andreas can be found on the golf course, playing soccer with his two young kids, and spending time with his family.
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