Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences

Learn how to synchronize your marketing channels to create seamless customer journey experiences.

Overview

August 6th, 2020 — In our latest Martechify session, we explored “Activating Multi-Channel Journey Experiences” and continued the dialogue around Advanced Campaign Architecture, a series topic that was introduced during our June 25th inaugural kickoff.

The virtual discussion featured a campaign framework from martech leaders, Ali Rastiello of Cornerstone OnDemand, Marie-Laure Carvalho of SolarWinds, and Pamela Brungardt of Terminus, on how to connect and optimize channels of communication when building multi-channel customer journey experiences.

Featured experts

Ali Rastiello

Ali Rastiello

Head of Marketing Operations

Cornerstone OnDemand

Marie-Laure Carvalho

Marie-Laure Carvalho

Vice President of Marketing Technology

SolarWinds

Pamela Brungardt

Pamela Brungardt

ABM Solutions Consultant

Terminus

Previous sessions

Watch previous session recordings and read recaps of our past Martechify events to learn about a variety of martech-related topics straight from the experts.
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