Martech Chats Series
Email Marketing in 2025: Adapting to Apple iOS 18.2 and Emerging Trends
Email marketing is evolving in 2025, with an update from Apple’s iOS 18.2 and the effective use of BIMI, DMARC, and VMC. Learn strategies to optimize email categorization, leverage AI, and tackle creative challenges to stay ahead in the ever-changing landscape.
Overview
Discover how email marketing is evolving in 2025 with transformative features reshaping customer interactions. This session will explore how marketers can adapt to changes, including Apple’s iOS 18.2 update, and the effective use of Brand Indicators for Message Identification (BIMI), Domain-based Message Authentication, Reporting & Conformance (DMARC), and Verified Mark Certificate (VMC). Gain insights into strategies for effective categorization, leveraging AI, and overcoming creative challenges like image size limitations. Stay ahead in the ever-changing email marketing landscape!
Featured experts
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Martech Chat Series
Email Marketing in 2025: Adapting to Apple iOS 18.2 and Emerging Trends
Wednesday, February 19 | 11 AM to 11:30 AM CT
Wednesday, February 19
11 AM to 11:30 AM CT
11 AM to 11:30 AM CT
Meet the experts
Tracy Smith
Associate Director
Tracy Smith is the Associate Director and an email marketing expert at Ascend Marketing. She brings over twenty years of expertise from her tenure at Fortune 100 technology companies. Throughout her career, she has led successful teams in marketing strategy, product development, marcomm, and campaign management. Tracy’s experience encompasses marketing for telecom, data centers, cloud, and SaaS offerings. She excels at making technology accessible to customers.
Her achievements have been recognized with industry awards such as the ANA Email Marketer of the Year and the Hermes Platinum Award for Global Campaign Strategy. Tracy advocates for an exceptional customer experience as the foundation of a company’s success. She feels privileged to sit on the ANA Email Experience Council Advisory Board for a second term in 2025.
Outside of her professional pursuits, Tracy is an enthusiastic traveler with a passion for museums, historical tours, and exploring local cuisines. She also enjoys adventure activities like riding rollercoasters and freediving.
Her achievements have been recognized with industry awards such as the ANA Email Marketer of the Year and the Hermes Platinum Award for Global Campaign Strategy. Tracy advocates for an exceptional customer experience as the foundation of a company’s success. She feels privileged to sit on the ANA Email Experience Council Advisory Board for a second term in 2025.
Outside of her professional pursuits, Tracy is an enthusiastic traveler with a passion for museums, historical tours, and exploring local cuisines. She also enjoys adventure activities like riding rollercoasters and freediving.
Stephen Stouffer
Director of Automation Solutions
Stephen Stouffer is a seasoned SaaS executive and marketing operations expert with over a decade of experience working with platforms like Pardot, Hubspot, and Marketo.
As the Director of Automation Solutions at Tray.ai, Stephen seamlessly integrates AI, iPaaS, and marketing/sales automation to optimize operations such as lead intake and quote-to-cash. His innovative approach to streamlining processes and architecting efficient SaaS systems has established him as a thought leader in marketing operations and AI. With extensive experience, Stephen is always ready to share insights on topics related to email marketing and MarTech while mentoring the next generation of marketers.
When he’s not navigating the ever-evolving marketing technology landscape, Stephen indulges in his love for coffee, often brewing his best ideas during a quiet moment with his favorite roast. Whether solving complex challenges or exploring the intersection of technology and creativity, Stephen combines technical expertise with a passion for innovation to deliver meaningful results.
As the Director of Automation Solutions at Tray.ai, Stephen seamlessly integrates AI, iPaaS, and marketing/sales automation to optimize operations such as lead intake and quote-to-cash. His innovative approach to streamlining processes and architecting efficient SaaS systems has established him as a thought leader in marketing operations and AI. With extensive experience, Stephen is always ready to share insights on topics related to email marketing and MarTech while mentoring the next generation of marketers.
When he’s not navigating the ever-evolving marketing technology landscape, Stephen indulges in his love for coffee, often brewing his best ideas during a quiet moment with his favorite roast. Whether solving complex challenges or exploring the intersection of technology and creativity, Stephen combines technical expertise with a passion for innovation to deliver meaningful results.
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