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Connecting Customer Experiences: Advanced Campaign Architecture
Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time
Overview
June 25th, 2020 — We gathered a community of business leaders to join us in launching Martechify, a new forum series focused on tech-enabled marketing. The virtual format of the event allowed many of our friends outside of DFW to join us from around the country and internationally.
The inaugural session featured live insights from martech leaders, Adnan Khaleel of Dell and Sunny Yarrish of Essilor, on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.
Featured experts
Adnan Khaleel
Sr Director and Global Sales Strategist, HPC and Artificial Intelligence
Dell
Related resources
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Previous sessions
Watch previous session recordings and read recaps of our past Martechify events to learn about a variety of martech-related topics straight from the experts.