Connecting Customer Experiences: Advanced Campaign Architecture

As mentioned in the video recording, there are multiple approaches to tackling the deployment of advanced campaigns, but what is a good starting point? The recording features the strategy framework presented below: a chart that helps campaign managers prioritize architectural levers by potential impact and deployment readiness. The number of plus signs that are added to the chart for each architectural lever are determined by a) its potential impact and b) how readily deployable it is based on current tools and resources. The first row is filled out for “Multi-Step Campaign Design” as an example to demonstrate the exercise.