VIRTUAL SESSION
Precision Targeting: Using AI, ABM, and More
Tuesday, October 1, 2024 | 11 AM CT
Whether you’re marketing to business buyers or consumers, targeting the right person with the right message takes work. The good news is that making AI a member of your ABM team can greatly improve your chances of success.
Join our live panel discussion to hear experts discuss how to use AI with your martech for data-driven targeting and customized experiences. Learn how to create next-level account and customer journeys.
What you’ll learn:
- How AI is becoming a member of the ABM team
- Which tasks AI should be assigned
- What guidance AI needs
- How you can evaluate AI’s performance
Featured experts
Meet the experts
Head of GTM Product Marketing at Miro
Global Head of Marketing, Industrial Print at HP
Vice President and Head of Sales and Marketing at Centime
Outside of work, Collins enjoys practicing Ashtanga yoga, experimenting with new recipes in the kitchen, and fostering local rescue puppies.
Register now
Precision Targeting: Using AI, ABM, and More
Tuesday, October 1, 2024 | 11 AM CT
Register for this event and become a Martechify member. You’ll enjoy automatic event registration, first access to new content and opportunities to share your expertise with the community!
Overview
Featured Experts
Meet the Experts
Michelle Hagen Slade
Senior Vice President Marketing, Dodge Construction Network
In her current role as Senior Vice President Marketing for Dodge Construction Network, as well as previous executive positions in marketing and product management, Michelle leverages her passion for using modern technology to build and market products of all types. She welcomes the challenge of marketing a new offering or service, quickly articulating differentiated positioning, developing clear product road maps, and inspiring a cross-functional team to bring the vision to life. As Founder and CEO of Tandem Theory marketing agency for over six years, she specialized in leading digital transformation for clients using martech-enabled channel-integration efforts, including channel-agnostic content strategy, cross-channel communications (paid and owned media), omnichannel CRM, email marketing and other data-driven methods to optimize campaign performance and grow revenue.
Christina Pedison
Media Manager, Pizza Hut
As Media Manager for Pizza Hut, Christina oversees national paid media and media partnerships — a role that’s heavily rooted in channel integration and brand activations across online and offline platforms. Her passion for creating 360-degree campaigns shines through Pizza Hut’s marketing strategy, including the recent high-profile brand partnership with the latest Teenage Mutant Ninja Turtles (TMNT) movie, Mutant Mayhem. Pizza Hut x TMNT co-branding was brought to life across various consumer experiences—including events, packaging, media and even incorporating Pizza Hut into the movie itself. Before joining Pizza Hut, Christina held several National Media roles at Belmont Ad Agency, Travelocity, TM Advertising and CBS.
Joyce Schofield
Head of Product & User Experience, The Container Store
Described as customer-obsessed and passionate about “all things digital,” Joyce strives to create simple yet powerful brand experiences that inspire moments of “wow” for consumers. Bringing 18+ years of product leadership in the digital space to her role as Head of Product and User Experience for The Container Store, she built the Product and UX organization from the ground up while leading her team through delivery of impactful product initiatives across all aspects of technology, including eCommerce, Mobile App, Stores, Supply Chain and Logistics. She loves helping teams realize their full potential and scale their impact by leading with intentional coaching and mentorship. A strong advocate of leveraging data and analytics to drive decisions, her expertise in helping organizations unlock value through strategic thinking and results-oriented execution spans multiple companies and industry verticals.
Related Resources
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Resources
Martech is a work in progress, constantly evolving to meet user and customer demands. We’ve put together some informative resources to help you navigate the shifting new technological landscape with confidence.