Martech Chats Series

Planning for 2025: What’s Next for Your Martech Stack

December 3, 2024 @ 11 AM CT

As 2025 approaches, marketing leaders are rethinking their technology ecosystems to stay ahead in a rapidly evolving digital landscape. In this Martech Chat, we’ll explore the key trends shaping martech strategy in the coming year. Join our experts to discuss the future of martech stack consolidation, how to optimize spending efficiency, and what tools to add or remove to meet your 2025 goals.

Overview

Key discussion points will include:

Systems consolidation: Simplifying your tech stack for efficiency and agility
Budget optimization: Where to invest and where to cut back in 2025
Tool selection: Which emerging technologies will give you a competitive edge
AI, automation, and customer data management best practices

This interactive session will provide actionable insights to help you future-proof your martech stack and set your team up for success in 2025 and beyond. Don’t miss out on the opportunity to learn from industry experts and discover how to navigate the future of marketing technology.

Featured experts

Benjamin Murray

Director of Marketing Operations and Data Analytics, Enterprise Wireless

Manu Aggarwal

Co-Founder

Meet the experts

Benjamin Murray

Director of Marketing Operations and Data Analytics, Enterprise Wireless

Benjamin has been in the martech space for over a decade, including his current role as Director of Marketing Operations and Data Analytics at Ericsson. He leads a global team responsible for the execution, development, automation, and measurement of marketing campaigns, utilizing a martech stack of over 30 platforms to enhance operational efficiencies and campaign effectiveness across multiple business functions.

With a strong background in marketing data architecture, KPIs, and GDPR compliance, Benjamin has a proven track record in enhancing operational efficiencies, driving strategic decision-making, and presenting data-driven insights to inform business strategies. He is passionate about learning new systems and developing new ways to optimize the stacks he works with to deliver usability along with deep and scalable functionality intended to deliver results over time.

Manu Aggarwal

Co-Founder

Manu has over 15 years of experience driving customer acquisition, retention, and revenue growth in SaaS, fintech, supply chain, real estate, and hospitality industries. He has a proven track record of building the marketing, go-to-market strategy, and technology stack from scratch that has resulted in $250 million in annual pipeline creation, 48% new business contribution, and 400% increase in MRR for both B2B and B2C companies while competing against public companies and well-funded startups.

Register now

Tuesday, December 3

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