Virtual Forum

Content Marketing and Personalization: 2021 Outlook

Activate personalization strategies across your martech stack to deliver effective, relevant content in 2021.

WHEN: February 18th, 8:30 to 10:00 AM CT

WHERE: WebEx video conference; meeting details will be shared via email



Event details

Join us for the first Martechify session of 2021 as we discuss key industry trends in content marketing, as well as how marketing leaders will adapt to shifting expectations in content personalization. Active participation and feedback will be encouraged.

Featured Martechify Experts

Jessie Dawson Headshot

Jessie Dawson

Director, Content Technology at Autodesk

Kristina Alfano Headshot

Kristina Alfano

Director of Email Marketing and Personalization at ClubCorp

Cecilia Pérez-Verdía Headshot

Cecilia Pérez-Verdía

Digital Brand Manager at UTD Center for BrainHealth


8:30 to 9:00: Introduction — Content Trends and Challenges

Identify trends, challenges, and opportunities to maximize content marketing tools and methods in 2021.

9:00 to 9:30: Scenarios and Use Cases

Hear insights from industry leaders on scenarios of effective content production and management.

9:30 to 10:00: Discussion, Questions and Wrap Up

The group will share best practices on how to strategize content for 2021 across different industries.

Key Takeaways


We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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