Virtual Forum

CDPs Demystified: The Source of Truth for Customer-Driven Marketing

Discover ways to utilize customer data platforms to execute customer-driven marketing strategies.

WHEN: November 18th, 8:30 to 10:00 AM CT

WHERE: WebEx video conference; meeting details will be shared via email

PANEL:

Adam Cox, Director of Ecommerce, Data, and Analytics, YETI

Brian Prascak, Director, Advanced Analytics, Platform and Data Services, Wawa

Carrie Sinclair, Vice President of Customer Marketing for Performance Materials & Technologies, Honeywell

ADD TO CALENDAR:

RSVP

Event details

Join us for the last Martechify session of 2021 where we will discuss how your organization can use customer data platforms to create more personalized marketing campaigns. Active participation and feedback will be encouraged.

Featured Martechify Experts

Adam Cox

Director of Ecommerce, Data, and Analytics, YETI

Brian Prascak
Director, Advanced Analytics, Platform and Data Services, Wawa
Vice President of Customer Marketing for Performance Materials & Technologies, Honeywell

AGENDA

8:30 to 9:00: Introduction
9:00 to 9:30: Scenarios and Use Cases
9:30 to 10:00: Discussion, Questions and Wrap Up

Key Takeaways

ABOUT MARTECHIFY

We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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