The Role of Martech at the Intersection of Marketing & Sales

June 3, 2021 — Our June 2021 Martechify session featured a conversation with martech leaders on how crucial the alignment of Sales and Marketing is for an organization.

Martech experts— Allison Cerra of Alkami Technology, Jarrett Hollier of Dun & Bradstreet, and Dana Centola of Sabre— shared how their organizations are currently utilizing their martech stack to support the handoff between Marketing and Sales, as well as their visions for further expanding processes that enable attribution and accountability between the two departments.