Discover how cloud-powered data solutions are transforming marketing, enabling GTM teams to build capabilities, enhance decision-making, and drive growth during this session.
Email Marketing in 2025: Adapting to Apple iOS 18.2 and Emerging Trends
Email marketing is evolving in 2025, with an update from Apple’s iOS 18.2 and the effective use of BIMI, DMARC, and VMC.
Planning for 2025: What’s Next for Your Martech Stack
On December 3, featured experts Manu Aggarwal from Brandbevy and Rich Herbst from Ascend Marketing discussed the future of martech stack consolidation, how to optimize spending efficiency, and what tools to add or remove to meet your 2025 goals.
Precision Targeting: Using AI, ABM, and More
ABM is advanced marketing, with high risk and reward factors. The good news is that making AI a member of your ABM team can greatly improve your chances of success.
MARTECH CHATS SERIES | Part 2: Pragmatic AI for Right Here, Right Now
Marketing AI experts Tommi Marsans and John McElhenney returned to share an even deeper view of how your company can use AI to supercharge your marketing.
Integrative Analytics: Platforms & Tools
Today’s marketers have access to data from more channels than ever before. It’s challenging to analyze massive amounts of data and uncover actionable insights.
MARTECH CHATS SERIES | Pragmatic AI for Right Here, Right Now
B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.
MARTECH CHATS SERIES | ABM/ABX: Real-World Insights
B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.
Total Experience: Connecting Online and Offline Channels
Discover how to capitalize on technology to build the personalized and seamless onmichannel brand experiences your customers expect.
Martech Stacks: Fitting the Pieces Together
Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution–and how to avoid pitfalls as you grow.