Brian Prascak of Naratav and Rich Herbst of Ascend Marketing discuss some tips, best practices, and use cases for choosing and implementing CDP technology.
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Discover ways to utilize customer data platforms to execute customer-driven marketing strategies.
Adtech: Emerging Trends and Methods
Adam Cox of YETI and Nicolette Harper of Marriott International discuss how their highly distinct and diverse companies pivoted tactics and expanded reach during challenging times, thanks to the flexibility afforded by their respective adtech stacks.
Advanced Audience Segmentation: Leveraging Powerful Data
Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Theresa Kushner of NTT DATA Services discuss how to best utilize data to extract actionable consumer behavior insights.
The Role of Martech at the Intersection of Marketing & Sales
Allison Cerra of Alkami Technology, Jarrett Hollier of Dun & Bradstreet, and Dana Centola of Sabre discuss their visions for better attribution and accountability between departments.
The Role of Martech in Post-COVID Recovery
Holly Moreland of Hilton and Brandy Butler of Jason’s Deli discuss how their organizations pivoted to meet customers’ demands during the COVID-19 pandemic.
Content Marketing Outlook: Strategizing for 2021
Richa Pande of HP, Brad Armstrong of NI, and April Mullen of SparkPost discuss how to best architect content strategy and execution in 2021 and beyond.
Personalization: For Web and Beyond
Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint discuss how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive engaging experiences.
Filling in the Gaps: Building Smarter Campaigns With Better Data
Delci Organ of Nokia, Joe Quinn of NI, and Luke Mortensen of PayPal discuss how to best navigate, organize, and orchestrate powerful full-lifecycle data flows.
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Ali Rastiello of Cornerstone OnDemand, Marie-Laure Carvalho of SolarWinds, and Pamela Brungardt of Terminus discuss how to connect and optimize channels of communication when building multi-channel customer journey experiences.