Previous Sessions
CDPs in Action: Essentials for Implementing a Customer Data Platform
Learn advanced strategies for implementing and optimizing customer data platforms.
CDPs in Action: Essentials for Implementing a Customer Data Platform
Brian Prascak of Naratav and Rich Herbst of Ascend Marketing discuss some tips, best practices, and use cases for choosing and implementing CDP technology.
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CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Discover ways to utilize customer data platforms to execute customer-driven marketing strategies.
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Brian Prascak of Wawa and Carrie Sinclair of Honeywell discuss how organizations can use customer data platforms to create more personalized marketing campaigns.
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Adtech: Emerging Trends and Methods
Identify developing trends and methods for curating content and activating audiences using adtech.
Adtech: Emerging Trends and Methods
Adam Cox of YETI and Nicolette Harper of Marriott International discuss how their highly distinct and diverse companies pivoted tactics and expanded reach during challenging times, thanks to the flexibility afforded by their respective adtech stacks.
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