Virtual Forum

Advanced Audience Segmentation: Leveraging Powerful Data

Leverage consumer data to deliver more strategic and personalized marketing campaigns.

WHEN: August 26th, 8:30 to 10:00 AM CT

WHERE: WebEx video conference; meeting details will be shared via email


Martha van Berkel, Chief Executive Officer, Schema App

Chad Milligan, Director – Marketing Analytics, Frontier Communications

Theresa Kushner, Consultant, NTT Data Services


This event has occurred in the past.

View the recap page of this event or register for our upcoming event below!

Event details

Join us for the next Martechify session where we will discuss leveraging data for implementing advanced audience segmentation.        Active participation and feedback will be encouraged.

Featured Martechify Experts

Martha van Berkel

Chief Executive Officer, Schema App

Chad Milligan

Director – Marketing Analytics, Frontier Communications

Theresa Kushner

Consultant, NTT DATA Services


8:30 to 9:00: Introduction
9:00 to 9:30: Scenarios and Use Cases
9:30 to 10:00: Discussion, Questions and Wrap Up

Key Takeaways


We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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