Virtual Forum

Adtech: Emerging Trends
and Methods

Identify developing trends and methods for curating content and activating audiences using adtech.

WHEN: October 7th, 8:30 to 10:00 AM CST

WHERE: WebEx video conference; meeting details will be shared via email


Adam Cox, Director of Ecommerce, Data, and Analytics, YETI

Nicolette Harper, VP of Global Marketing and Media, Marriott




Event details

Join us for the next Martechify session where we will discuss utilizing adtech to differentiate and personalize customer journey experiences for audience segments. Active participation and feedback will be encouraged.

Featured Martechify Experts

Adam Cox

Director of Ecommerce, Data, and Analytics, YETI

Nicolette Harper

Vice President of Global Marketing and Media, Marriott

Director of Brand and Content Marketing at SparkPost


8:30 to 9:00: Introduction
9:00 to 9:30: Scenarios and Use Cases
9:30 to 10:00: Discussion, Questions and Wrap Up

Key Takeaways


We believe we can all learn from each other.

As such, our goal is to create an engaged community of thought leaders supporting one another in advancing their game.

Martechify is a forum series designed to elevate knowledge, capabilities, and execution depth for business leaders in transition to more advanced marketing enabled by technology and data. 

The forum series will feature interactive martech exercises based on proven success stories, and content will evolve and build to bring additional value upon repeat attendance. Future sessions will touch on subjects including harnessing data, tech architecture, organizational evolution, team resourcing, personal development, and advanced journey marketing strategies. 

Join the conversation and let us know how to make Martechify an ongoing destination that best supports your professional growth both personally and for your organization.

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