At a recent Martechify panel, three CMOs, Asmita Singh, Catherine Solazzo, and Bernie Griesbach, shared what they’ve learned from the trenches of digital transformation. The conversation focused on what actually moves the needle during martech overhauls: not just the tech itself, but the strategy, leadership alignment, and culture behind it.
HP is tackling personalization at a scale few brands can imagine: across over 100,000 SKUs, in countless global markets, and tailored to a spectrum of consumer and business needs. At the forefront of this transformation is Fabio Ranieri, the Head of Digital GTM Innovation at HP.
Chris Rubin has never been content to follow the typical marketing playbook. As Chief Creative Officer at BrandMultiplier.ai, he’s built a reputation on blending emotional storytelling with emerging technologies. In a recent conversation with Martechify, Chris shared the key experiences, underrated skills, and daily practices that fuel his growth—and offered a roadmap for modern marketers aiming to stay sharp in an AI-first world.
Martechify Director, Ekaterina Konovalova, recently attended the Human-Centric and Responsible Use of AI conference, hosted by the University of Pittsburgh Business School. It was a full-day event, packed with recent findings from leading researchers in marketing and AI from Pitt Business and the Wharton School of the University of Pennsylvania, as well as business executives from IBM, Netflix, and Boston Consulting Group, among others.
We interviewed Caitlin Johnson and we’re honored to bring you her thoughts on creating a dedicated martech role at Payroc. As Manager of Marketing Technology and Operations, Caitlin has pioneered a position that many companies are only beginning to recognize they need – a dedicated expert who bridges the gap between marketing teams and technology.
Unlike many marketers who begin their careers behind desks analyzing data, Amanda Rabideau started in the field, talking directly to customers. We are excited to bring you her thoughts on how speaking directly to clients shaped her unique marketing approach and business success story.
What happens when you ditch the lead magnets, scrap the standard sales pitch, and tell your B2B audience a great story instead? If you’re Christopher Dean (also known as Dean), you might just end up with a podcast that racks up over 1.2 million downloads and opens doors across the marketing funnel.
Most marketing teams are throwing darts in the dark, hoping something sticks. What if you could turn those wild guesses into precision-targeted strategies that actually convert?
What’s the difference between companies that consistently nail their positioning and those that struggle to stand out? According to Alex Gammelgard, Head of Product Marketing at Ikigai, it’s not better products or bigger budgets—it’s understanding the “glue role” that most marketing teams completely overlook.
In just a few years, Jumio’s marketing team went from contributing 10% of the sales pipeline to driving 60-70%. Their secret? A sophisticated ABM approach that works for both customer acquisition and expansion.
