We sat down with Manu Aggarwal, co-founder of Brandbevy and a martech visionary, to explore the trends that will define the next era of marketing technology. From AI’s supportive role to the rise of hyper-specialized tools, his predictions are a must-read for any marketer looking to stay ahead of the curve.
Read through this Q&A with an ABM expert to learn why ABM is more than a marketing fad. Results are impressive for organizations that commit to change, involve all client-facing functions, and set realistic KPIs. Plus learn more about how AI can improve your odds.
ABM may not be a silver bullet, but it’s a powerful methodology. Learn how to set the realistic expectations for ABM success and build a program that delivers.
Discover how AI-driven contextual advertising enhances audience segmentation and ad placements. Learn how optimizing data prepares marketers for a more precise, cookieless future.
Uncover the rise of podcast tech in 2024, empowering brands to connect with audiences, deliver personalized content, and drive measurable results through this engaging medium.
Explore the transformative impact of generative AI on martech, streamlining content creation, enhancing customer engagement, and enabling personalization at scale.
Discover how hyper-personalization driven by AI, data analytics, and martech solutions will revolutionize customer experiences in 2024, fostering loyalty and growth.
Unlock the power of unified data and integrative analytics to optimize marketing strategies, accurately measure ROI, and drive sustainable growth.
Understanding that customers engage with your brand in stages is half the battle, as Gary DeAsi wrote in his Customer Journey Marketer Blog. The other half is mapping and delivering specific journeys for your best targets, a process which is increasingly enabled by MarTech.
In today’s data-driven landscape, businesses are inundated with information from multiple sources, making it increasingly challenging to extract meaningful insights and drive strategic decision-making. Enter integrative analytics, a powerful approach that transcends traditional data silos and empowers organizations to harness the full potential of their data assets. This comprehensive guide delves into the intricacies of integrative analytics, exploring its benefits, challenges, and practical implementation strategies.
