What is Intent Data?
When buyers identify a problem or a need within their lives, they do online research to find a solution.
Insights for Aligning Sales and Marketing in 2024
A change management plan can help lead your sales and marketing teams through the strategic alignment process.
Martech Learning Tools to Boost Your Skillset
Find the best online marketing courses to find tested tutorials that fit any schedule, prior skill level, and budget. Let’s explore some other options…
AI for All: Automation for Improved Customer Experiences
Despite general awareness that automation fuels good personalization strategies, not all marketers are using every tool in their kit.
CDPs and What Customer-First Marketing Means Today
Despite the increasing uncertainty in other aspects of daily life, customers within the digital realm enjoy more control and agency than ever before. Technology continually brings more freedom of choice in entertainment and media.
It’s All About the Journey
Marketers are considering how to use AI/ML to harness engagement data in order to create more effective customer journeys.
Journey Marketing 101
At its core, journey marketing is a transformational shift in how marketers approach marketing, reach their customers and provide information.
Adtech Platform Comparison: What You Need to Know
Despite the many changes caused by the pandemic, digital advertising revenues continued to grow through 2023 according to this IAB ad revenue report.
Building Customer Trust through Ethical Data Practices
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
A Deep Dive into Maximizing Marketing Technology
In an era defined by rapid technological advancements, the role of marketing technology in fueling business growth has never been more pronounced.