How did a process engineer who once sent half a million spam emails a day transform into a marketing leader managing 87 martech tools for major enterprises?
Building a Strategic Martech Stack: A CMO’s Guide to Balancing Tools and Results
What if the secret to winning in today’s tech-driven market wasn’t about chasing every new tool, but about strategically aligning your technology for real, lasting impact?
GS1 Mexico Boosted Member Retention by 30% in Two Years With the Help of AI
We sat down with Manu Aggarwal, co-founder of Brandbevy and a martech visionary, to explore the trends that will define the next era of marketing technology. From AI’s supportive role to the rise of hyper-specialized tools, his predictions are a must-read for any marketer looking to stay ahead of the curve.
Turning Content Chaos into Clarity: How Marketers Can Eliminate the “Content Clutter”
Are you struggling to cut through the noise in today’s crowded digital landscape? You’re not alone. With marketers churning out endless streams of content, many are left wondering: Is all this effort actually moving the needle?
AI Agents: The New Frontier in Marketing Technology Orchestration
As Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at chiefmartec.com, explains in his article, AI agents are transforming how marketing tools collaborate to streamline complex processes and redefine the tech stack.
How a Former LEGO Group Executive is Using AI to Revolutionize B2B Prospecting
Read how John Lyons’ experience at the LEGO Group and leading successful agencies helped him build a sophisticated AI-powered prospecting system that enables him to operate like a much larger organization.
Top 10 Predictions from 10 Leading Experts: What to Expect in Martech and Data in 2025
Do you have your finger on the pulse of martech trends for 2025? From hyper-personalization to vertical AI agents, martech is driving marketing to new places. See what our 10 experts predict you should look out for next year.
Martech Tips for 2025: Why Human-Centric Content Is the Future of Success
Putting humans and human interaction at the center of your content strategy means you know your audience, including where and how they want to engage. Here are some of Chris Perez’s tips for 2025.
Harnessing AI in Market Research: How to Enhance Your Martech Stack in 2025
We recently interviewed Rebecca Farabaugh, former Executive Director at Allegheny Health Network, and discovered how AI-driven market research can enhance martech stacks in 2025—while keeping human insight at its core.
10 Trends and Predictions for Martech in 2025: Insights from Manu Aggarwal
We sat down with Manu Aggarwal, co-founder of Brandbevy and a martech visionary, to explore the trends that will define the next era of marketing technology. From AI’s supportive role to the rise of hyper-specialized tools, his predictions are a must-read for any marketer looking to stay ahead of the curve.