On July 14 and 15, 2025, several CEOs of major corporations, politicians, and the President of the United States, gathered at Carnegie Mellon University. This historic summit resulted in a $90B corporate pledge to invest in Pennsylvania’s AI, energy, and data centers.
The Martechify team sat down with Luke Mortensen, the Senior Director of Product Platforms, Experimentation, Personalization & Analytics at Capital One, to create a roadmap to long-term martech mastery and discuss the tools and strategies driving innovation, scalability, and customer-centric growth in financial services marketing.
Chris Aguiar, Director AI Wearables Category at Meta, is helping shape the future of smart technology, one pair of glasses at a time. In a recent interview with Martechify, Chris gave us a behind-the-scenes look at Meta’s cutting-edge wearable products and the AI innovations driving them forward.
In our recent conversation, Dr. Joseph Yun, Director of Artificial Intelligence Enablement at the University of Pittsburgh and a co-founder and the CEO of bluefoxlabs.ai pulled back the curtain on how generative AI is reshaping everything from marketing operations to human biology, and why ignoring it is no longer an option.
At a recent Martechify panel, three CMOs, Asmita Singh, Catherine Solazzo, and Bernie Griesbach, shared what they’ve learned from the trenches of digital transformation. The conversation focused on what actually moves the needle during martech overhauls: not just the tech itself, but the strategy, leadership alignment, and culture behind it.
HP is tackling personalization at a scale few brands can imagine: across over 100,000 SKUs, in countless global markets, and tailored to a spectrum of consumer and business needs. At the forefront of this transformation is Fabio Ranieri, the Head of Digital GTM Innovation at HP.
Chris Rubin has never been content to follow the typical marketing playbook. As Chief Creative Officer at BrandMultiplier.ai, he’s built a reputation on blending emotional storytelling with emerging technologies. In a recent conversation with Martechify, Chris shared the key experiences, underrated skills, and daily practices that fuel his growth—and offered a roadmap for modern marketers aiming to stay sharp in an AI-first world.
Martechify Director, Ekaterina Konovalova, recently attended the Human-Centric and Responsible Use of AI conference, hosted by the University of Pittsburgh Business School. It was a full-day event, packed with recent findings from leading researchers in marketing and AI from Pitt Business and the Wharton School of the University of Pennsylvania, as well as business executives from IBM, Netflix, and Boston Consulting Group, among others.
We interviewed Caitlin Johnson and we’re honored to bring you her thoughts on creating a dedicated martech role at Payroc. As Manager of Marketing Technology and Operations, Caitlin has pioneered a position that many companies are only beginning to recognize they need – a dedicated expert who bridges the gap between marketing teams and technology.
Unlike many marketers who begin their careers behind desks analyzing data, Amanda Rabideau started in the field, talking directly to customers. We are excited to bring you her thoughts on how speaking directly to clients shaped her unique marketing approach and business success story.
