How do you stand out in public relations when everyone has access to the same channels, dashboards, and AI tools? To explore how PR professionals can break through and get ahead in today’s digital landscape, we sat down with industry veteran Dorothy Crenshaw, founder of Crenshaw Communications, which Mod Op acquired 14 years after its launch. Dorothy has worked with clients such as Yahoo, Crunchbase, the National Cybersecurity Alliance (NCA), DoubleVerify, Ericsson, and many others.
When marketers talk about “the website,” they increasingly mean a connected system that feeds many surfaces: sites, apps, social platforms, marketplaces, and now AI assistants. Fabio Fiss, Vice President of Digital Experience and Technology at Mod Op, has spent two decades building those systems. In a recent conversation with the Martechify team, he outlined where web development is headed, how WordPress and Shopify are evolving, and how teams can adapt their operating models for an AI-first world.
As marketing technology continues to evolve, the line between personalized and “creepy” communication grows ever thinner—especially in highly regulated sectors like financial services. To unpack this complex balance, the Martechify team sat down with Satya Upadhyaya, a martech veteran who recently served as Head of Martech Decisioning and Execution at ANZ Banking Group. With over 15 years of experience spanning global brands like Citibank, HSBC, and Bankwest, as well as work in healthcare and casino operations, Satya has a unique perspective on compliance, data ethics, and responsible personalization.
The financial services industry is standing at a crossroads where technology, customer expectations, and innovation are reshaping the future. The Martechify team recently spoke with Jim Marous, a global thought leader in retail banking and fintech, to discuss how AI, marketing, and changing user behaviors are forcing banks to rethink their strategies.
In a recent Martechify conversation, James McNeal, Director of Digital Marketing Programs at SHI International, shared his perspective on the fast-changing landscape of digital marketing and the role of AI. James also highlighted the importance of messaging that resonates with the feelings of both excitement and hesitation around AI.
Artificial intelligence isn’t just changing the rules of marketing—it is rewriting the entire playbook. Leading platforms like HubSpot must innovate fast to stay in the game. The Martechify team reached out to John Murphy, Senior Partner Development Manager at HubSpot, to get the latest scoop on HubSpot’s new features and capabilities.
With unemployment rates for recent graduates rising and a looming drop in college applicants, universities need to adapt and reimagine both their processes and their curriculum. How can current students and recent graduates pursuing marketing and business degrees be reassured that their education will serve them well and help them stay competitive after graduation? Over the past three months, we have interviewed several university leaders who shared their perspectives on the state of higher education in the age of AI.
In a world defined by technological disruption and shifting business landscapes, one theme rings louder than ever: the need to keep learning. Few people embody this principle better than Brad Staats, Senior Associate Dean of Strategy and Academics at UNC Kenan-Flagler Business School. An operations professor turned academic leader, Dr. Staats is on a mission to equip students and professionals at every stage with the skills and mindset to thrive in ambiguity. He even wrote a book, Never Stop Learning: Stay Relevant, Reinvent Yourself, and Thrive, which captures the essence of his philosophy.
Redwood Software has been an automation powerhouse for over 30 years, but in the last few years it has experienced an intense growth phase, outpacing the market, expanding globally, and attracting investment from two of the world’s largest software-focused private equity firms.
At the heart of this acceleration is Chief Marketing Officer Bryan Urioste, who has not only refined Redwood’s go-to-market precision and introduced advanced AI tools, but also built a high-performance culture that fuels the company’s momentum. For Bryan, culture isn’t a “soft” element of growth—it’s the engine that sustains it.
As recent shifts in the economy and job market continue to unfold, we’ve seen a growing number of inquiries from our community seeking support for recent graduates and strategies to help them stay competitive.
To explore this topic, we sat down with Dr. Ethan Pew, Program Director of the Master of Science in Marketing (MSM) at the University of Texas at Austin, and discussed how academia is keeping pace with industry needs and what students can do to future-proof their careers.
